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As the name suggests, link building is all about creating a chain of relationships through the websites. It simply describes the steps aimed at increasing the number as well as the quality of inbound links to a page. Though slightly time consuming, it is an imperative step to ensure high SEO rankings and boosts the online presence. The hyperlink is a way of telling the SEO that the linked website contains valuable resources and information. There are many agencies that provide link building services to help in the client’s online business growth. While there are various links, the most common types as offered by most of the link building services are: Resource link: These are simple one way links that lead to a specific page, usually rich in information and substance. These have gained increased importance in the recent years on account their quality, frequency and relevance, which propel the ratings. Forum signature linking: This is a popular technique used to create backlinks to a website. It is indeed a quick method and uses posts in the forum communities that allow outbound hyperlinks in a community member's signature. Social bookmarks: This mode actually enhances SEO value and is a preferred mode of saving and classifying pages on the web. Since bookmarks have anchor text, they can be easily scanned by search engine crawlers. Reciprocal link: Commonly known as mutual link commonly shared between two websites for distribution of mutual traffic. However, the popularity of such linkage has faded away and it is not that widely recognized these days. Taking cues from above, has emerged a concept called Contextual Link Building, which, like resource link, is a one-way link that it placed in the content according to the context and relevance. Today, contextual link building is fast gaining popularity on the ground of its immense effectiveness in boosting the search engine ranking of websites. Various link building strategies are: • Content Development & Promotion: Unique online content which is loaded with information and resource will always prompt people to keep coming back to it as well as refer it to others. • Submission: Effective link building is incomplete without timely submission. Submitting news releases to press forums and the websites to the relevant directories go a long way in ensuring high SEO rankings. • Reviews and references: Getting one’s product or service reviewed by influential bloggers is one of the best to build effective links to the landing page. • Create RSS Feed: In case the blog is hosted by any one of the Content Management Systems, there will be an inbuilt RSS feed; however, if it is otherwise, one can create an RSS feed and burn it on Feedburner.com to get statistics of the subscribers. Apart from the above, the position of a link on the webpage and the frequency of other links on the same page impact the requirement for a link. A link in the footer usually carries less weight age as compared to the header and the link intertwined in the content garners more demand than those placed at the sides. These are just a few beginner’s steps to embark into a world of link building by recognising the valuable ones and ignoring the ones that are time consuming and less important.
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quality link building, contextual link building,
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