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The world of online shopping is vast and encompasses various brands. In a span of one year, PepperFry has traversed the 100 crore mark in Gross Merchandise Value (GMV). This is a commendable achievement as people were introduced to the delights of this portal in January 2012. They have forayed into different categories like Furniture, Home and Kitchen, Travel and Leisure etc...With such a triumph, false rumours about this online lifestyle portal have been put to rest. They have ventured into niche categories and have garnered positive feedback from their customers. They added baby products and pet supplies to their fascinating catalogue of offerings. Founder and CEO of this portal, Ambareesh Murty says, “Our focus is lifestyle but we like to focus on different categories. So we may even add musical instruments or fitness products this year. In my opinion, both are very interesting areas. There’s another area we are keen to enter and that is premium packaged foods.” PepperFry continues to deliver a stellar service to their customers and widens the smiles with their exciting quality products. People are enjoying the delights of online shopping and this is evident with the number of individuals, who are browsing through this portal. It has been said that this online lifestyle marketplace has recorded 3 million unique visits. The consumer base has grown to a phenomenal number of 700,000. PepperFry has received the adoration and love of all their supporters and loyalists. They have been appreciated for their efforts on a global platform. They received the Red Herring Top 100 Asia Award. This accolade was showered on them for their innovative business structure, growth and the opportunities that have been provided to various entrepreneurs and businesses. Receiving this recognition is an important feat for any new venture or a business. It is a great achievement as the competition was said to be quite fierce. With their exceptional body of work, they have certainly created an impact. I would like to bring some interesting facts to the fore. Approximately, the portal ships nearly 3000 products. People enjoy shopping from categories like Home and Kitchen, Furniture et al. This is evident with the amount of sales, which is estimated to be 40% to 45%. Jewellery contributes about 30%. Portals like these have enhanced the convenience quotient for shopaholics. Quality merchandises are just a click away and worries about the safety modes of payment have faded into oblivion. It has been reported that cash on delivery comprises of 2% of the overall transactions. This is a phenomenal achievement! It shows that people can enjoy a comfortable shopping experience, without experiencing any worry or anxiety about the safety regarding payments. The fascinating aspect is that this company has offered something unique and novel to all their customers in the form of their exciting merchandises. I am certain that nobody can leave their portal unsatisfied and disappointed. Their products cater to the needs and requirements of various segments of the society. They have paved their way into the hearts of all their supporters.
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