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From the time, when the term SEO (Search Engine Optimization) was first introduced the website owners had only one aim, that is high visibility in SERP’s. Overtime whenever they have the thought of SEO they consider some spamming techniques such as gateway pages and doorway pages. Some SEO experts may come across requests for creating such type of spam pages, as website owner's think that these statements on SEO are true. 1. Every search engine follows distinct algorithm for giving page ranking to a webpage, and normal or regular pages in their website cannot rank high in every search engine in such a case. 2. In the front page or other pages of the website it is not allowed to put keyword rich content that search engines generally notice. 3. To make the website look advanced the usage of graphics and Flash animation is needed and search engines do not index such web pages. So, it is necessary to create the gateway pages. 4. For building cutting edge business websites lots of graphics or Flash animation are must and removing them is not needed just to impress the search engines. If these statements are examined further, some better solutions are always available, which can be noticed only by SEO expert companies such as campbell river seo. Algorithms Though it is true that search engine algorithms vary and change frequently the main aim of any search engine is to appreciate simple websites that follow ethical SEO techniques. Websites with simple design and code, intuitive navigation, quality descriptive copy, relevant keyword phrase, titles and Meta tags, accurate links and sitemaps etc., are mostly preferred by search engines for high ranking. So, even if the SEOs use some software or cracking algorithms and gateway pages to achieve high ranking, on the change of algorithm the whole process should be done once again. Such techniques are time consuming, expensive and are unethical as they break best practice guidelines that search engines put forth. Graphics and keyword rich content Business websites mostly concentrates on selling their service or product. So, they think that adding their business Flash video can attract visitor but in reality it actually distracts visitors due to its slow loading time. Similarly, quality keyword rich content within the company’s home page can give high ranking in SEPR’s. Using doorways and gateways can create content for search engine, which is temporary. But for better and regular traffic of a business website, the content written by professional copywriter is quiet essential as good marketing content attracts real visitors. For cutting edge business websites, kelowna seo companies follow some simple ethical SEO techniques, which shows that the website owners has to be receptive in implementing best things for site visitors but not for the search engine.
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