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With the advent of Internet, convenience has increased for the modern day shopper. They can purchase branded merchandise from the cosy interiors of their house and enrich their lifestyle. Virtual shopping portals have supported their statements with strong expansions. They aim to provide such services that people can enjoy a thrilling shopping experience. The idea is that everything should be available with the power of a click. They have entered unconventional categories like pet supplies and provide quality products related to grooming and wellness too. The expansion into the category of pet supplies has been appreciated by people. They do not have to look out for exclusive shops that provide such supplies. They simply need to log on to an online shopping portal and purchase the required products. False stories like PepperFry fraud regarding the efficacy of these products can be ignored. Consumer reviews have showered accolades on brands for the excellent quality of their merchandise. Research has also highlighted the potential of the pet supply market. It has been reported that the market for these products is growing at the rate of 20%. It has been estimated that by 2015, the 800 crore mark will be touched. People are under the misconception that pet supplies indicate products for dogs. But, online shopping portals have exclusive offerings for cats and other small animals too. Virtual shopping brands have understood the pulse of the needs of the customer and are catering to their demands. The increase in the catalogue of their products has marked the decrease in the floating of mendacious stories like PepperFry Fraud. The trend of the presence of pet supplies on virtual shopping mediums is potential filled. On such portals, various brands and their offerings can be found. It is a one stop destination for all kinds of provisions. They provide bowls, feeders, toys for pets and many other necessities. These brands have understood that pets form a significant part of any house. Their needs are of utmost importance too. Shopping portals realised the requirements of the customers, when people were enquiring about various commodities for their pets. Portals seek to provide the best to their customers. Most of them have tied up with top notch companies whose products have created ripples in the market. The quality of these offerings is such that people will not have a reason to complain. They can find the commodities that are required and not worry about their efficacy. Online shopping has enhanced the shopping experience to another level. People have invested their faith in such a change due to options like cash on delivery. This indicates that people can shop without worrying about the safety of transaction. They can pay on delivery, which helps in increasing their trust in the brand too. With the phenomenal increase in the use of internet, this trend is here to stay. The growth of online shopping also indicates that the standard of living of people in the smaller cities of India has increased. If you wish to purchase some phenomenal products at reasonable prices, you know your destination.
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