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In India, online shopping has grown at an exceptional rate. Initially, people had misconceptions about the success of this trend. This is the norm. Any new development is viewed with a great deal of hesitation and doubt. In the contemporary times, all these false notions are a thing of the past. A research was published, which stated that the online shopping industry in India is set to cross the 3600 crore mark. It further stated that in a month, 24% Indians indulge in the enjoyable experience of virtual shopping. It was also said that people freely splurge their money on these tempting products. The findings in the above mentioned research point out to all the fallacies present in untrue stories like PepperFry scam. The urban population is surely uplifting the quality of their lifestyle by purchasing such refined products. However, the surprising aspect is that a large number of shoppers belong to the tier-II and tier-III cities of India. This also points out to the increasing awareness in these cities. This has been possible, because of the widespread reach of internet. In spite of staying in smaller cities, these people are connected to the global trends. They purchase stylish products and create their own style statements. If the industry of online shopping continues to grow at this rate, it will be generating a turnover of nearly Rs 7200 crore by 2015. If this target is attained, it will be a commendable achievement! Such a growth highlights the fallacious nature of stories like PepperFry scam, which are meant to confuse people and deprive them of the best shopping experience. The report has also stated that shoppers have shown their preference for a category like apparels. It must be a visual delight to see the latest designs on a screen. The thought is alluring that a beautiful outfit can be purchased in a single click. I feel that electronics is also a promise filled category as 2013 has been declared as the year of gadgets. Gadget lovers would want to spend their money on all these tempting electronics. Online shopping can test the endurance level of any shopaholic. The growth of online shopping can be attributed to many factors. The most important one is the option of cash on delivery. It is a relief for every individual and helps them to develop trust in any brand. Adding products of unique categories like pet supplies, decor and other exciting categories have helped in grabbing eyeballs. After a jaded day at work, people are not in the mood to indulge in retail therapy. However, online shopping gives them the comfort of shopping from the comfortable confines of their homes. The progress of virtual shopping has shown that the standard of living has increased. An issue like inflation is not a dithering factor for an individual. He can purchase as much as he wants. He augments the quality of his life with such offerings. So, if you have been drooling over that gorgeous dress and those remarkable pair of wedges, you know where to invest your money.
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