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There’s no doubt that the digital revolution is upon us and as time goes by it seems that these revolutionary new mediums and technologies are not going anywhere. Already they are heavily integrated into social and business sectors having made some significant steps regarding communications and commerce. As a business platform the Internet has been revolutionary, so much so that big retailers that have failed to create an online presence for themselves have already fallen, examples including HMV and Blockbusters There are a variety of driving factors behind the success of online retail, and as a result it is now rare to find any established business without an online presence. The costs associates with running a business online are very low, if the bare necessities are considered then all that is paid for is a domain name and dedicated server hosting, neither of which are particularly expensive. In addition to these low start up costs the prices involved with maintaining are far smaller than for high street retailers, there is no cost for renting accommodation, for energy bills, or even paper, making it a greener choice too. Taking a business online also allows it to enter a global market, reaching people from all over the world provided they have an Internet connection and the business has courier that will deliver there. Not only can online shoppers shop anywhere in the world but they can also shop at any time of day or night, and all from the comfort of their own living room. This sort of flexibility undoubtedly makes for a user-friendly shopping experience and as a result will encourage more business. Not only does the Internet lend itself to business but also it is also invaluable when it comes to achieving exposure for a business. Online marketing techniques are already proving to extremely versatile and economical, especially in comparison to adverts on TV. Relevant information can quickly be gathered and accurate demographics can be created of the target audiences. Although the Internet has already provided to be economical in a number of ways it is still true that some smaller business simply don’t have the capital to put into an online shopping platform. For any businesses in this situation there is always the option of using an eshop service; this is a socially compatible ecommerce solution that assists business with the sale of their goods online. Not only does this option prove cheaper but it also provides greater opportunities for international marketing through he use of a reliable shopping platform. For any business setting up an ecommerce website the best eshop solution can be found online.
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