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Mobile applications have become the need of the hour, with organizations and individuals all across the globe spending time and money developing solutions for every conceivable problem. Over the years, the importance of mobility solutions have increased to such an extent that even large corporates and enterprises have been getting in on the act in the hopes of increased productivity, revenue, efficiency, improved customer service and other presumed benefits of mobile apps. With the advent of smartphones the overall technology industry has been revolutionized, with major emphasis being laid on streamlining the overall business processes and phasing out the redundant ones. Even though the importance of mobility solutions cannot be denied still mobile app developers often find it difficult to tap into this ever growing industry. It often becomes difficult for organizations as well as business to determine which solutions would deliver the goods that can actually produce any real business value. With the current scenario of competition looming over the market, it has become highly important to better manage the resources of the organization in order to have an advantage over the others. The tide is turning and questions are arising as to what the business return is when considering the development of new apps. Generally mobile app developers analyze the delivery value of a mobility solution depending upon the ROI (return of investment). If the final product is able to reduce input cost and increase revenue then organization feel that the mobility model has been a success. But in other non-financial gains, enterprises often look at a mobility solution in increasing the brand value of the company, hence increasing the position of the organization in the market. There has been a huge hype clouding the mobile applications which is why it has become imperative for the organizations to focus on gaining value from your mobile apps development investment in terms of a streamlining of business process. The real value of investment come when all the solutions work in sync with each other. Wasting precious resources on solutions that do not provide any substantial headway among the competition can be brutal on the core working of the company. Security is another aspect that needs to be taken into account while implementing mobility solutions. Corporate data is highly sensitive and with the change in stance of enterprises from mobile device management to mobile application management, the importance of keeping the data safe has increased even further. Developers need to adhere to proper security protocols and should implement guidelines so as to ensure that the the core business process is not affected. An ideal situation would be engagement in tactical projects which can help organizations to gain a good understanding of the intricacies of mobile development and customer demand.
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