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Why Content is King When Using a Web Design Birmingham Company Good web design Birmingham companies will often inform their customers that creating an attractive, easy to navigate website is only part of what's required to produce a brilliant online experience. Bill Gates once said 'content is king,' and this same idea is still relevant today. Good design can be sorely compromised by a lack of quality, relevant content. Companies that want to keep customers returning to their sites - and attract new ones - need to ensure they are constantly updating their webpages with the new information customers and visitors crave. Failing to do this will result in visitors spending their time online elsewhere. Where to Get Good Content Keeping a website updated with fresh content can be quite a daunting prospect. In reality, something as simple as a blog - written by a member of staff - will be a good way to prevent the site from stagnating, and give the company a way to interact with customers. Larger companies, or ones that really want to focus on generating an online presence to promote their brand, may choose to employ a staff writer for this purpose, or hire a freelancer. Regular content will keep visitors flowing to the site, and can have a positive impact on how frequently and prominently the site is displayed in search engine listings. How Web Design Birmingham Companies Can Help With SEO Content If you haven't heard of search engine optimisation (SEO), it is basically - as the name suggests - the process by which a website is optimised to appeal to search engines. The idea is to get the website in question to show up as one of the top results whenever a relevant search is entered - as this will mean potential customers are more likely to find the site, and the amount of traffic it receives will increase. There are technical elements to a full SEO strategy, but good content is also pivotal. Certain key words that users frequently search for can be incorporated into copy to increase the chances of the site showing up in search results. This isn't as simple as it once was, however, as the search engines now penalise excessive use of keywords. SEO is a delicate balance, and for that reason, it's often a good idea to get help with the trickier elements from web design Birmingham specialists who are able to help companies form effective strategies, designed to produce results. Improve your company website and digital marketing with New Edge.
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