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Every website creator out there hopes that he or she can experience some level of success. Hopefully, your SEO efforts will yield great results and the site(s) you create will reach the front page of every search engine. But this type of success doesn't happen without first understanding how the SEO game is played. Check out this article for some great tips on SEO. An important aspect of search engine optimization is keyword proximity. As a general rule, you should try and keep two or more keywords close together, especially those that might be searched at the same time by a single user. This is a great way to raise your rank in search engines. When dealing with search engine optimization, you should try and keep the font size at a minimum of 11 or 12px (2 or 3 if you are using DreamWeaver). Anything less is too small and will not get you as much traffic as you would like. However, do not make the mistake of going too big either. For more technical and current insight into your competitors' keywords and site content, visit each of your individual competitors' pages and view the source page. The information contained in the pages' code should help you to identify which keywords your competitors are using to bring in your target market. As you optimize your site, remember that your actual business competitors and your search engine results competitors aren't necessarily the same companies. This will determine your specific keywords as you begin to generate your site content. If you sell life insurance, your keyword should include both words: "life" and "insurance". Just because most search engines will ignore your CSS and JavaScript files, it doesn't mean that they shouldn't be optimized to help the search engines out. Leaving these files existing internally will slow the spiders down, because they still have to crawl them, even if they aren't going to grab them. So remember to maintain these files externally. Make sure that your copy sounds natural. Not only do search engines' advanced text-analyzing algorithms favor language patterns that sound natural, but your audience or customers will appreciate the text more if it is not riddled with phrases that are obviously intended to influence your site's search engine rankings. Check your site often for broken links. You don't want to have links that you think are working, and your customers are not able to use. You can use Xenu, which is a tool that will tell you if links are broken. Test every single link you have often. Write good meta descriptions for your pages. Do not ask people to click on your links, but use action verbs to give them a sense of empowerment. People will click on your links if they believe they can accomplish and achieve their goal's thanks to the help of your website. It is integral for you to improve the functionality for your customers on your website. To do this, you can include a search box in the top right hand corner of your page. This gives your visitors the ability to find exactly what they want with one click of the mouse. With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. If you flood your content with links or even if you post a link that doesn't blend with the context of the content, the search engine may refuse to pull it up. You could even be punished as a result. Link your articles to the best directories. The best directories are the ones most often searched, so those are the ones you want to choose. Stay away from the poor ones, they are often overlooked for having too much duplicated and stolen content. Don't associate with a directory that will give you a bad reputation. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Understanding social marketing in general is huge when it comes to search engine optimization. The more you truly understand about sites like Digg, Yelp, Facebook, G+ or other big social networking sites, the better you will be able to fix your website and compare it to the competition. See what makes those sites "tick" in order to make your site that much better. Search engine optimization is a very encompassing term. There are endless things you can do in order to get your page ranked higher than it is now. Start out by using the tips covered in this article to get started off on the right foot with your search engine optimization. About the Author: Young Entrepreneur. Expert in a lot of subjects in the Internet Marketing Field. If you are interested in learning how to make money online, don't be a stranger and contact me. Get Paid For Blogging Daily!
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