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There has been a exponential rise in the popularity of smartphones in the last few years giving rise to a huge market of mobile application development. This is evident from the fact that number of mobile applications across all mobile platforms exceed over two million apps. that the number of smartphone would soon cross This is a huge number and it is slated to increase even further with over half a dozen mobile platforms coming into picture. Moreover there are speculations that the pace at which the smartphones are becoming mainstream devices, they would soon cross two billion. Mobile applications have become quite the fashion statement, with companies and individuals the world over spending time and money developing solutions for every conceivable problem. Even larger corporates and governments have been getting in on the act in the hopes of increased productivity, revenue, efficiency, improved customer service and other presumed benefits of mobile apps. With so much development going on across different platform, a question often arises among the minds of mobile app developers regarding the stagnating of app store. There are few points of consideration that every developer or organization look into before implementing mobile first approach. Their biggest concern is that fact that whether the apps they think will deliver the goods will actually produce any real business value. The burning issue of ROI (return of investment) has to be taken into account before considering the development of new apps. With the cloud of competition looming over the socioeconomic paradigm of the market, it has become highly imperative for organizations to better manage their resources and ensure even better returns on investments. A true ROI can be measured in the increased revenue and reduced costs. Moreover some investment can also encompass on non-monetary terms like increase in brand value, giving a substantial edge over the competition. While most of the organizations are implementing tremendous development activities, they all would have variable results, which is why it is vital for mobile app developers to do a thorough analysis before jumping onto the development bandwagon. It is important to put in resources that can maximizes the returns while eliminating the redundant processes so as to streamline the overall business model. Learning and R&D process needs to be prioritized to understand the intricacies of mobile development, user interfaces and customer adoption. Given the overall scenario in place, the key for the success of any app is to deliver an integrated service. It is a combination of a well-written app as well as a marketing campaign aimed at the customer segment you want to attract. By implementing various research practices, developers need to graph in-app metrics, so as to ascertain how the end-user would use the application and which features would enhance the overall experience. There is no denying the fact that mobile applications are here to stay, and with enterprise sector opening its doors to mobility solutions, there is a huge widow of opportunity to encompass on best practices so as to deliver an optimal result. Strategic mobile projects, evaluation of client requirement, and finding measurable value ought to be the main points of consideration while taking the first step to mobility. Organizations that are able to gain a good understanding of the technical intricacies of mobile development and customer demand are able to ensure a seamless return of their overall investment.
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