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The SEO or "organic" is a set of knowledge and techniques to optimize long-term positioning of a website from keywords determined beforehand. SEO is the way strategic SEO (Search Engine Optimization). It aims to improve the visibility of a website or a set of web pages on the search engines. To be well positioned, the website must earn its intrinsic qualities. The goal of Google SEO is to make the website appear on the first page and the highest possible it during the search query for one or more keywords. Optimization techniques of SEO are numerous. Sometimes they are quite simple to implement, but for some of them, so complex, they remain the preserve of experts SEO and Google Adwords is one of the important tool used in SEO. Google AdWords is Google's advertising program, also commonly called "buying keywords." Google AdWords lets you create ads and present them to users who are actively looking for information related to your business. Logo Google Adwords: A budget is allocated each month to your advertising campaign. Then to allow users to find your ad on the search results pages, it is necessary to choose keywords related to your business and create ads. Once the keywords you select, you must define the auction to position itself more effectively on Google. One of the main advantages of Google AdWords is that it immediately generates business opportunities. In addition, through accurate monitoring it is possible to quickly measure the return on investment and thus create profitable campaigns quickly. The format of advertisements: It is possible to create and run multiple ad formats via the Google Adwords program. Possible formats are: The text ads (the most common format), The banners, Video ads. Benefits of Google Adwords: Google Adwords program is very popular and widely used. The reasons for its success are many and justified. Here are the main ones: Immediate positioning on the first page of Google: When a Google Adwords campaign is created and if the amount of your bid campaign is not undervalued, your site is found on the first page of Google results instantly. So you give your site a high visibility and plenty of opportunities to boost your business. A perfect mastery of return on investment (ROI): Google Adwords service allows fine-grained control auction campaigns and therefore fully control costs. More if the campaign generates a lot of clicks, you can make decisions very fast because the monitoring of activity is almost instantaneous. A very precise targeting: The great strength of the program is that Google Adwords allows you to target your audience very finely. A key point to maximize your return on investment. The targeting criteria are : Keyword Targeting: your ads will appear when the chosen keywords are typed into Google. Target your customers! 1. Placement Targeting: Your ads are not showing on the websites you want. 2. Geo-targeting: targeting a country, a region, a city . 3. Targeting device (PC, mobile): you sell a smart phone application, you can show your ads on the Internet and mobile avoid unnecessary clicks via PC. 4. Targeting periods (hours / days): customers buy only in the evening or on weekends, you can show your ads during that time slot and / or the auspicious day sales. 5. Targeting demographic criteria: your product is aimed at women over 50, your ads will appear to them. 6. Language Targeting: Your site is intended for Spanish-speaking users only a Spanish Google will see your ads. As you can see, there are many criteria to better target your audience. Moreover all these targeting criteria can be crossed, so you can imagine the power of the Google Adwords! Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: Internet Marketing Company in India
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