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In times of crisis, finding new customers is a challenge even spicier than usual. Suddenly, everyone was agitated, asked how much and finally engage in multiple transactions with the results often mixed. In this type of time when all budgets tend to shrink, those marketers are under pressure. I must say that marketing programs such as direct mail, events or telemarketing and emailing are costly and lead to average out one or two tracks a hundred serious business targeted accounts. In short, a lot of noise, and money for not much and obvious consequence, marketing effectiveness is widely doubt. Numerous studies conducted in recent years are unanimous programs "marketing outgoing" (Outbound Marketing), where sellers seek their targets directly, without even knowing if they have special needs or not, are less effective. Revise the way we do business: With the explosion of the Internet and its derivatives Web 2.0 and 3.0, how to start a relationship with prospects was reversed. We have all become experts in finding information on the internet. What we now expect sales of products and services that they make available to us the information we seek. Not that we canvass the haphazard to offer us everything and anything. Today, all businesses, large or small, industrial or services, BtoB or BtoC imperative to revise the way they do business. This is what more does more small business marketing budget very tight turn to the Web and become smarter through the use of strategies "inbound marketing" (Inbound Marketing) to identify new prospects good. The inbound marketing strategy is positioning, through the dissemination of original content and interesting is to showcase you on the web so that you can be easily found by your prospects and regarded as a key player on your market. Rather than chase your prospects, using a strategy of inbound marketing leads buyers to come to you! The "inbound marketing," a solution to the age of the Internet. The two simplest tactics of inbound marketing include (i) optimizing your website for better ranking possible by search engines (specialists call this SEO) and (ii) the creation and dissemination of relevant content (Content Marketing), such as blogs, eBooks, white papers, case studies, etc that focus on topics of interest to your target audience regardless of their level of maturity with regard to your offers. Using marketing messages and strategies that speak directly to their target audiences, marketers give visibility to their brands and their offerings, then using tools "web tracking" identify and engage the prospects more interested. Qualification / disqualification of these prospects will be easier for sales teams that have less to do with "cold calls" ineffective and demotivating, as we have seen, often against-productive. The conversation between the seller and the prospect can be pointed directly at the subject of interest thereof, and, as shown by studies on the issue, the level of conversion of those prospects into business increase very significantly. Focus on the people who are interested in you. Good marketing strategies incoming (inbound marketing) does not undermine the outbound marketing (outbound marketing). Both are essential in creating a well balanced program for generating quality leads. Rather than oppose as sometimes happens, it is best to consider them as complementary. A new way to make more adapted to current behaviors of buyers who use the Internet heavily, is to put strategies "outbound" service strategies "inbound". So do we organize email campaigns aimed only to promote a content marketing. The result will be an increase in traffic directly on the new blog pages or the website on which it is published. Less aggressive and less intrusive, this approach will still put you on the radar of your prospects. But with an image of guru in your market or otherwise, as an actor not to omit to consult. Before spending your budget to expensive and inefficient processes of direct marketing, focus on blog and your website you can detect and generate two to three times more quality leads and thus transform your marketing investment income. Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: E- Commerce Consultancy Services India
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