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Learn To Write Headlines That Earn More Money And More Conversions by Christopher Simmons
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Learn To Write Headlines That Earn More Money And More Conversions |
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Education
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Headline writing should be extremely easy to do, shouldn't it? Creating a winning article, sales page, website or other marketing tool doesn't require much writing prowess, does it? If an audience is interested in reading what you have to say, writing a headline should be the least of your worries-right? If people are going to buy, they will buy; if they are going to read, they will read-correct? Unfortunately, the answer is no. Those assumptions are drastically incorrect. Your headline is THE most important detail in any of your marketing tools. Without an interesting, relevant and engaging headline, you can't expect much interest in your website, product, service or any other form of published material. A good headline has numerous benefits, including: • Attention - capturing the attention of interested visitors, customers or audiences. Attention is always the first very step. • Action - effective headlines invoke emotional responses in people. People act on emotions. Go figure. • Controversy sells - some headlines are controversial; people usually read further just to learn more about the topic or issue at hand. Bad news attracts more attention than good news, sadly. • Summarizing - many people are "browsers" with short attention spans. An effective heading summarizes the content of the writing, making it easier for them to decide whether or not to continue reading. • SEO - effective headlines include relevant keywords, which help search engines determine how to "rank" a page (i.e: how high). A headline alone can virtually make or break your placement in the search engines. Now that you have a better idea of why writing headlines is an art to be taken seriously, let's get on to learning how to write on. To do that, and to save time, you'll be presented with a dull headline which will be spiced up to show a "better" version: --- BORING: "The Ten Best Ways to Protect Your Credit and Prevent Identity Theft" BETTER: "Protect Your Credit: Top Ten Secrets the Big Credit Agencies Won't Tell You" BLAND: "How to Get Money Back From Your Mortgage Lender" SPICY: "How to Get Your Mortgage Lender to Pay for Your Dream Vacation!" BAD: "How A Skinny Nerd Can Get More Dates Within a Week." GOOD: "How a Skinny Nerd Became a Total Heart-Throb in Only 7 Days!" HO-HUM: "7 Strategies That Helped Acme Incorporated Earn More Net Revenue." EXCITEMENT: "Acme Incorporated Earned $100 Million Dollars More in Net Revenue Using These Tips." By following these tips to writing better headlines, you will soon drive more sales, higher conversions and more business success--in less time. essay paper
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