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All You Need To Know About Copywriting That Connects by Robert Flores
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All You Need To Know About Copywriting That Connects |
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Education
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If you forget all the other babble about copywriting, and remember this one thing... you're going to be we wildly successful. You'll blow your competition out of the water and you'll never struggle to find customers. Ironically, this copywriting secret goes deeper than words and phrases that sell. Words are the tools. Words are important. But this copywriting mindset is the seed from which all those words grow. All you need to know about copywriting is "Hospitality." Hospitality elevates your customers' experience doing business with you. It goes beyond your products and services and transforms how your customers feel when they encounter them. You can spend your life focusing on your services and products and forget completely how to discern what your customers are feeling about your business. Think of a successful and personable business person in your community. They may change what they offer and even work within different niches in their primary field. Yet their hospitality factor probably remains constant. Business people who know the secret to connecting show hospitality before their customer ever walks through your door or engages their services. They exude hospitality in their local communities and to their employees. They are well-known and well- liked. You don't need to be a customer to see it. Genuine hospitality is part of the fabric of the company. Hospitality connects you with your customers and clients by showing that you care about them. And your copy - the words your prospect and online community reads - can easily reflect hospitality if you remember this: Copywriting should anticipate the customer's needs and desires, just as a good waiter brings you the condiments with the dinner; and like a great hostess knows your name and seating preferences when you enter the restaurant. Know what your ideal customers want before they want it. That's it. That's hospitality in a nutshell and that's all you need to know to get your copy to engage action. Would you ever invite friends for dinner in your home, yet neglect to prepare for their arrival? No one does that! A hospitable host would set the table, buy flowers and wine, plan a menu... you know, show your guests that you were expecting them! Your copy must reflect the impression you want your customers to take with them after doing business with you. Your copy is like the revolving door that welcomes them in while anticipating how they'll feel when they leave. Copy that works reveals a genuine offer to help solve a problem, and the confidence that you will deliver it with courtesy, friendliness, invention, curiosity and attention to the customer's cues. That's hospitality. dissertation
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