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After the dot com bust, it took quite some time before people began acknowledging the potential of e-com. Potential entrepreneurs interested in this field dragged their feet for many years. Creative Advertising Agency as the use of internet has spread phenomenally during the last decade, dot com companies, especially in retailing sector, have come into being in a big way. The traditional businesses and companies across the spectrum also go for strong online presence. India’s internet user base is estimated to be at about 100 million. Most of the users are demographically young users who are considered strong potential buyers. In this scenario, it is no wonder that Indian online advertising revenue is consistently growing. With 7% of overall ad revenue, online advertising constitutes about Rs. 2000 crore. This is still insignificant as compared to online ad spending in developed countries like the USA where internet advertising constitutes 15% of traditional advertising instruments. But the scene in India is improving constantly. Annual growth of online advertising stands between 20 and 25 per cent year on year basis. By 2015, India’s online ad market is expected to touch Rs. 7000 crore mark. Agency in Delhi FMCG and automobile sectors are the major online ad spenders. The increasing popularity of online advertising owes to mainly its cost advantage, direct communication to the target consumer, and wide reach. Nevertheless, it is highly creative and specialized skill to make an effective online ad and send it forth to the proper digital media space. Online advertising presents a new canvas of creativity and while many might claim to know it well, the fact is that only a few have the key to it. Oye online is a renowned Advertising company which provides all round excellent media solutions, be it print, electronic, outdoor or online, at very competitive price. It can be visited at www.oyeonline.com.
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