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In the ancient days, Indians would shop from weekly markets, baniya stores and flea markets. Then came the advent of supermarkets, general stores and malls. Gen X of India however has a different mantra for shopping which is online shopping. Today, the world has come closer and is called a global village. People are working at breakneck speeds and there is hardly any time left to pursue leisure activities, hobbies or meeting loved ones. This ultra competitive environment leaves literally no time to invest in mundane things like shopping. Shopping is a tedious process and sometimes even takes days, especially if one is looking out to buy expensive or long-term use items such as electronics, furniture, etc. The best alternative that has taken India by storm in the last few years is the trend of online shopping. Just like it’s become easier and much more convenient to keep in touch with people or do work due to the internet, it has also become more easy to shop online. When the trend of online shopping was catching up in India, people mostly bought stuff from foreign web portals. However, the sensibilities and culture abroad is totally different from those present here and hence keeping them in mind, an exciting online portal was launched last year in January; PepperFry that specializes in retailing furniture goods and also has a vast collection of clothes and lifestyle products on offer. Online shopping for Indians has been made easier by this particular web portal. It is a partnership project which was founded in July 2011 by two ex EBay employees. Coming back to the wonders of online shopping, imagine the amount of time, energy and money which you can save up on by buying stuff with a couple of clicks of a button, from the comfort of your home and at discounted rates. Considering India's weather conditions of heat and incessant rains, it becomes very irritating for people to go out on shopping sprees. Majority of people that head to malls for shopping, end up merely window shopping because of the sky high rates that they cannot afford. It is any day better to scour for the best deals online than run from pillar to post in a market in order to get good quality products at good prices as well. A majority of the middle class and upper middle class Indians are busy working long hours in offices and when they get the weekends free, they feel like resting at home or enjoying with loved ones. The weekly goods shopping though, takes up a huge chunk of their much awaited weekend time and they end up tired even on Saturdays and Sundays. Online shopping lets them check out a variety of goods on the internet, their prices, the best deals, proper descriptions and their appearances. They can purchase so many things online in just their lunch break itself. There is no need to waste precious weekend time on consuming and energy draining activities like shopping.
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