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4 Copywriting Tips To Double Your Response Rate by Wayne Parker
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4 Copywriting Tips To Double Your Response Rate |
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Education
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There are TONS of copywriting tips online, and you can easily get so confused you end up quitting. However, it's IMPERATIVE that you master this skill. It's been said that copywriting is the single most important skill you can have for making money, and this is true. So how do you do it? Here are 4 tips that will dramatically improve your response rate: #1) Hand copy sales letters I've personally done this technique, and have seen great results from it. This is where you just sit down with good old fashioned pen and paper, and copy the sales letter by hand. Make sure you pick a good sales letter to copy. This actually transfers the language of that copywriter to you. When you copy something by hand, you are forced to slow down and notice things that you wouldn't have otherwise. This way, you will start asking yourself "why did they put that in there"? Every word in a good sales letter is there for a reason, so this can really improve your results. #2) Use numbers This is one of the most underutilized techniques out there for boosting response. People like SPECIFICS... and therefore giving them specifics is how to get results. For instance, for a title, don't say "learn how to jump higher now". Instead, a title like "how to jump 12 inches higher in the next 5 weeks" is much more compelling. #3) Test This is the most popular direct response tip, and it's because it works. The reality is, failing is the only way to find out what works. No matter how great you think your sales letter might be, you really don't know if it will work until you try it out. For this reason, you have to put it out to the market, and let it decide. #4) Get into their head One very high level tip is to actually get inside the customer's head (figuratively, of course) and think about how they spend their day. Just imagine how they spend every second from start to finish. Putting yourself in their shoes will help you figure out what they want in life, and then how to write the sales letter to appeal to them. This might not seem like a big deal, but if you try it, you will see dramatic results. Conclusion-don't get confused with all the conflicting copywriting tips out there. Just implement these 4 things, and your results will SKYROCKET. life in new York city in 1900 and 2000 essay uk
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