After last year's worst-since-1995 box office sales for the movieindustry, the record-setting opening weekend for "The Avengers" $207.4 million at domestic theaters was welcome news. Theopening that outpaced the finale of "Harry Potter" followed anearlier overseas release that had been met with thunderingapproval. "The Avengers" promises to be a huge plus for Disney, hit hard bythe disappointment of "John Carter," the all-star extravaganza thatfailed to connect with audiences in March. But it's not yet clearwhether the global appeal of "The Avengers," which made $441million overseas in its first week, will pave the way for moregood-versus-evil hits that transcend cultural and languagebarriers. "[I]n an era of globalization, international markets are moreimportant than ever," says Peter Lehman, director of the Center forFilm, Media and Popular Culture at Arizona State University. "But... many Hollywood action films will open overseas and not beblockbusters or even big hits" in the United States, he says. Otheranalysts say the overseas success of "The Avengers" points to thecultural earmarks of our times. "'The Avengers' is doing huge box office [numbers] because itoperates as myth," says Ben Agger, a sociologist at the Universityof Texas at Arlington. "A heterogeneous group of superheroes savesthe world from an alien Other. We want someone larger than life tomake us safe." Bradley Ricca, a professor of popular culture at Case WesternReserve University in Cleveland, takes Avenger appeal to foreignaudiences a step further. " 'Avengers' is sort of a second-generation 9/11 movie. The aliensattack, but it is .. a rich capitalist, a Norse god, a Russianspy, an American black ops assassin, a lost scientist, and a WorldWar II-era hero who defend New York ... not the US government," hesays. Industry analysts are already celebrating. "[T]his is giving a huge boost to the summer season," says PaulDergarabedian, head box office analyst for Hollywood.com. Rattlingoff a string of potential blockbusters that include "Dark Shadows,""Battleship," "Men in Black 3," and "The Amazing Spider-Man," hesays, "this alignment is as rare as a 100-year flood.". We are high quality suppliers, our products such as Led Pendant Lighting Manufacturer , Cob Led Lighting for oversee buyer. To know more, please visits Led Pendant Lighting.
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