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Mobile applications have seen an exponential growth in the recent years as developers have taken the center stage to enhance the overall smartphone experience. Everyone from small businesses to large enterprises are encompassing on the popularity of mobility solutions to bridge the gap between the end users and in turn increase efficiency. With over two million applications already developed across all major mobile OS platforms, the overall app ecosystem has somehow become stagnated. As the competition is on the rise so as to capture the targeted userbase, mobile app developers are adhering to custom application development as per the requirement. While traditional development process has been streamlined over the years, with various tools on offer like SDKs, developers have to focus more precisely on different aspects so as to optimize the output of the application. Every application as a defined audience as well as end users. There is a precise purpose of an application for which it is being created. If an application is unable to adhere to these guidelines and cannot perform the intended tasks it can be left redundant. This degree of severity has increased multifolds with the rise in competition. As more and more developers are putting forward best mobile practices and creating custom applications, there is a degree of stagnation that is has gripped the overall development process. Moreover if the application is able to outperform and achieve all its intended tasks, there is another aspect that developers have to take into cognizance for the final product to be successful. Users have started to put a lot of emphasis on UI and critical functionality before using an application. Developer support is another criterion which can result in large download volumes. A software owners has to rectify all the queries of the end users in least possible time. Most developers do not prioritize maintenance and support of the application, which makes the overall application obsolete. As more and more mobile platforms come into existence, it is getting more and more difficult for developers to support their application on all the platforms. The majority of problem lies with the fact that these platform incorporate different core UI which can alter the functionality of the application. If the app doesn"??t use the standard UI elements, there might be problems on certain platforms. This can be solved via rigorous testing and documentation of the list of devices that the app can easily run on. In the case of iOS, the developers have a far easy task as compared to android which is spread over thousands of devices. This is another reason why developers prefer to launch their application on iOS, despite android being more developer friendly. There is no denying the fact that it is easy to garner initial user base via aggressive application marketing, but far more difficult to sustain that userbase. In order to ensure that successful deployment of the applications, developers should focus on custom development solutions that can yield optimal results.
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