|
|
 |
|
|
Hiring Cheap Copywriters by Albert Kelly
|
|
|
Hiring Cheap Copywriters |
|
|
|
|
|
Education
|
|
|
Faced with escalating costs, restricted budgets and pressure to publish more and more content, organisations may be tempted to consider hiring 'cheap copywriters'. Unfortunately, as with so many things, you get what you pay for and a well-intentioned, yet ultimately misguided, attempt to save a few pounds can quickly backfire with copywriting characterised by the following: • Lower quality writing - hiring cheap copywriters rarely pays • Lower quality service • Lack of confidence in their ability • Poor portfolio Poor quality writing from hiring cheap copywriters Hiring cheap copywriters can be a recipe for poorly conceived and badly written copy. Working to low budgets, it can be tempting to skimp on research, writing time and customer care. You don't need to pay top London copy prices if you're based out of town - one of the copywriters in Gloucestershire or elsewhere outside the South East should be able to offer the quality you need at a lower price. Industry averages (around ?40 per hour in the UK in 2010) and recommended minimum copywriting fees from trade bodies are there for good reason. If you're considering SEO articles for ?2, then prepare to be disappointed. Aside from anything else, there's a real possibility that content for your UK website will be outsourced offshore. Anyone for poorly-written copywriting by someone without British English as their first language? Lower quality service When cheap copywriters work to ridiculously tight budgets, they'll probably have to compromise on customer service. Quality can easily suffer, so why take the risk when excellent local service comes for just a little bit more? An indicator of the copywriter's confidence? With price being such an important indicator of quality, cheap copywriting may speak volumes about the copywriter's confidence in their ability. Large variations from accepted average rates might mean that someone hasn't the confidence to price in proportion to quality. Alternatively, and with misguided candour, they may simply be pricing honestly for what they know to be low quality content. Does your prestige brochure or flagship website really deserve 'cheap 'n cheerful'? Instead, how about looking at value, at what you'll get for your budget, and at the relative skills and experience of your shortlisted copywriters. Suddenly, 'cheap' can look like nothing more than a poor substitute for a proper job. A poor portfolio too? Allied to the foregoing, cheap copywriting can also indicate a novice writer with a limited portfolio or, worse, an 'experienced' writer who hasn't written for major brands. Is this really who you want to entrust your copywriting to? Hiring cheap copywriters has its place if all you want is, well, 'cheap copy'. Often, however, it can turn into a costly disappointment. Much better, perhaps, to pay a little more from the outset and get the high quality content that builds your business, delights your prospects and customers, and makes you money. the best essay writers excellent papers online
Related Articles -
Hiring, Cheap, Copywriters,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
