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With the digital marketing becoming the most preferred method of advertisement, pay per click has become one of the most sought-after services across the globe. This form is advertisement is the least expensive type of internet advertisement currently available. The other prime components of digital marketing are search engine optimization and reputation management.Today, PPC is being largely used by almost every organization to increase its sales and boost its conversion rate. It initially started off as a service that was used by search engines for generating revenue and later became a popular phenomenon. It is one of the most cost-effective methods of advertisement. Mentioned below are some of the details of this type of digital marketing service: History Pay Per Click was initially introduced as a concept in the year 1998 by a small website Goto.com that comprised 25-employee. Today it is known as Overture which is now a part of Yahoo! Other prominent examples of PPC advertising market include Microsoft AdCenter and Google AdWords. Other search engines based on PPC advertising are Look smart and Ask. Although this form of advertisement is very cheap and inexpensive, but the conversion rate is not guaranteed! Although pay per click services do guarantee traffic, but not the desired action or purchase. Search Engines Commonly bidding is used for PPC advertising. The person is required to submit the advertisement with keywords list. The advertiser then chooses an amount; he would be willing to pay for every click. The advertisement usually appears on the side or top of the results. Cost The cost for each click can vary tremendously depending on the websites. Also different search engines charge differently. Usually the cost is determined by the quantity of information that has already been sponsored in the engine's listing on the same topic. However, content based websites charge a fixed fee as per the size of advertisement, its placement and content. Usually advertisement being placed on high traffic pages is charged more. These are the major points about pay per click that everyone must know before going for it. Almost every businessman who wants to boost their sales is going for pay per click services. It has become a major part of digital marketing. Not only it is a cost-effective method of promote the business, it also guarantees traffic towards your website. A number of digital marketing companies have come up offering PPC services.
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