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Irrespective of how websites for shopping price their items, there are a few things that must be incorporated in to a good e-commerce website design for theseonline shopping websites of India to be worth the shopper’s time and money. There are any numbers of factors that can influence the success of an e-commerce site, and identifying areas of strength and weakness is not always so simple. So for buyers to make more informed choices, we have laid down 3 things that all the best shopping websites ensure for a great shopping experience and which must never be compromised upon. #1 – An Easy and Friendly navigation – All websites for shopping online try their best to give their customers a faster and better way to shop. That being said, the only way to guarantee this is through easy and friendly navigation systems and a keyword search option in place. This ensures the shopper has the opportunity to find specifically what he or she is looking for. Effective navigation is important to any website, but it’s especially critical for websites of online shopping. Lost visitors will result in lost sales, so every effort should be made to have a site with clear, logical navigation. However, this is more easily said than done. Fact is; cheap shopping websites are trying hard to pack a load of products and brands under a single roof, this is why they often face considerable challenges with navigation because of the number of products that are presented on the site. #2 – A design that doesn’t overpower but accentuates products – Some of the best websites for online shopping go wrong in their website design; in fact, they make the design so very elaborate that the products themselves lose their impact. While a good web design is a must to create a sense of credibility, good online shopping websites of India have to understand that the focus should be on the products and a design that is extravagant for no legitimate reason will usually do more harm than good, as it will draw attention to the design of the site and away from the products. Some of the best websites for online shopping have a minimal design approach, where they accentuate the products in a way that looks almost real-life like and customers aren’t only impressed with the design but also by the easy to wade through layout that makes it a lot faster to find the right product with the right specifications. #3 – Ease of Checkout - Now all websites for shopping have to ensure an easy checkout system. But some of them go so out of the way to ensure 100% safety that the checkout system becomes very elaborate. There are several times that the user is required to enter details like email address, password, account details and addresses that the entire experience goes down the drain. If the checkout process involves too many steps or is confusing, shoppers will wind up abandoning their cart with items left unpurchased. Ideally, the checkout should involve a minimal amount of steps and should be as easy as possible for shoppers for shopping websites to get their sales numbers moving and for shoppers to actually want to re-visit the site.
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