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Incorporating Benefits Into Your Sales Letter by Anthony White
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Incorporating Benefits Into Your Sales Letter |
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Education
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To write an efficient sales letter, you have to be all about the benefits. Features tell and benefits sell. You want to have a lot of benefits in everything that you do. In your headlines, in your subheads, in your bullet points, and even in the caption of images. Benefits are such a vital key to the success of your sales letter. So in this article, we will take a look at some of the places where you can incorporate your benefits in so that you can write the effective copy that you desire. Here's the first place to write out your benefits. 1) Headlines Your headline can make or break your sales letter. The bottom line is that your headline makes up about 80% of the success of your letter, so it's important that you put a lot of emphasis on it. Your product will contain a lot of benefits that your reader will find interesting, but it's best to put your ultimate benefit in the headline of your sales letter so that it can compel them to read more. Your ultimate benefit is the number 1 reason why your prospect should do business with you. The best way to find out what your ultimate benefit is, is to make a list "T-chart" of features and benefits. On the left side list your features and on the right side list a benefit for every feature. This will definitely come in handy when making the bullet points for your sales letter. After you have created this list, you want to select the most appealing benefit that your reader will find interesting. This is what you want to put into your headline. To make your headline even more effective, you will want to ask yourself the "so what" test. This test ensures that your headline is relevant to your user. After writing your headline, ask yourself, "so what?" If you can come up with a good answer to this question, then your sales letter stands a good chance of succeeding. Remember, your headline makes up about 80% of the success of your sales letter, so keep this in mind. Here's another element that you will incorporate your benefit in. 2) Bullet points Your bullet points are what your users will use to determine what your product is all about. Remember the list of features and benefits I told you to make above? Get that out so that you can use them to write your bullet points. Your bullet points should be mini headlines. Each mini headline should show your reader what's in it for them and what they will get from doing business with you. For each bullet that you create, try to incorporate a feature and benefit into it. Bullet points are important because if your prospect had nothing else to use to determine what your product was all about - they could determine it by the bullet points. So you will want to write sensational bullet points to close your prospect on your product. Take these sales letter tips and use them to have success with your product sales. Good luck with your sales letter efforts. dissertation
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