Today, the performance of a site determines a whole environment. Audit and optimize your site to improve its conversion rate should be the main focus. These two phases are necessary if you want to do business with your website. |
AUDITING ITS WEBSITE: According to the areas you want to improve quality, the method of approach will not be the same. Your goal may be:
1. Strategic (SEO audit, visibility, reputation) 2. Technique (audit creation or consolidation, improved navigation, improving your reputation with search engines) 3. Legal (respects certain standards, the law of personal protection)
The audit of your website will allow you to address all these issues without forgetting and improve the economic performance of your website. The diagnosis you will allow you to better manage your communication web.
You will set clear and specific goals of the state of your site, the competitive market, and the time and the amount of work required to achieve your goal. The audit saves you time but also gives you an objective critical view of your site.
OPTIMIZE ITS WEBSITE: What is commonly called SEO (Search Engine Optimization) or "How to optimize your site for search engines". Many elements must be controlled in order not to forget, you can categorize them as follows:
1. Technical aspect- Although this part is not visible it is still necessary to optimize your website in search engines. So you need to check items such as the loading time of your pages, the keywords used and their density, tags, titles, links, URLs.
2. You should also check that your website complies with W3C standards and accessibility to your site on different browsers.
3. By controlling and optimizing each page of your site on these technical aspects in the time you get a better classification of your keywords in the search results.
Ergonomics and semantic aspects: The editorial goes along with the ergonomic aspect of your website. Whether the home page or a product / service, it must be designed to provide accurate and clear information in a pleasant environment. Features used must be selected according to the information to provide or offer to go.
A button or sharing should not be far visually the text corresponding to facilitate the action of the user to click. The implementation of visual is necessary for the ergonomics of a page, but they also have an important role in optimizing your site. They must be named and described with optimized and clean the theme of the page content.
The navigation must also be clear and precise and should allow the user to find the information they seek in less than 3 clicks.
Aspect Visibility, reputation- The higher your site will be seen, the higher your reputation will believe. You need to examine your popularity on the web and search engines.
What is your position on search engines like Google? Your keywords they stand on the search engines? What are my competitors and how are they positioned? The acquisition of these data will enable you to analyze and find the right keywords that you use in the technical optimization of your website.
Will he links that point to my site? Get links from sites whose popularity is important for the search engines will only be better for the positioning of your site. Each link should also be optimized for the search engine with keywords specific to the offer, the announcement ...
CONCLUSION: A website is a collection of technical and semantic elements to implement in the context of improving the web marketing strategy. These elements are only the beginning of this strategy, it must then maintain and open new doors such as social media, paid search, emailing all of which have a single goal: Increase the conversion rate of the site.
Vaibhav Aggarwal, is an expert article writer.He is an affiliated SEO Guru & having 12 years of experience in article writing, online branding and ORM. For more info click here: SEO Company in India
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