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The search engines that are used by millions of people each and every day deliver the results of keyword inquiries that are designed to increase traffic to a business. A website that has been optimized and promoted online can generate visitors and convert people browsing the web into people who make purchases online. Through search optimization a company can capture the attention of consumers in their neighborhood or on the other side of the planet. To be truly effective as an online marketer an organization has to develop a strategy that delivers both visitors to a landing page on the Internet and foot traffic to the physical location of a store of office. Because the Internet can deliver search results to anyone in the world it is important for small businesses to establish a local presence online as well as being able to influence consumers on the other side of the world. By understanding the basics of local optimization, an organization can develop a marketing plan that delivers customers to their doorstep. Detailed Profiles Guide Consumers to Stores Online marketing that focus attention on a specific region, city, or neighborhood provides the resources that many consumers use to find what they want. Because web searches are now being initiated by people using a mobile Internet application, the need to deliver local search results has never been greater. In addition to finding an address close to them, individuals who surf the web with a smart phone or tablet are looking for maps that pinpoint the location of a business. When utilizing the basics of local optimization it is beneficial to create a business profile that has the same keywords attached to it as a website does. When someone enters a search, the local results will appear on their screen. Information about a business, such as the hours of operation, product offerings, directions, and a contact phone number prove the details that bring consumers into a store or office after finding what they want online. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about the basics of local optimization, visit us now! (http://www.orangesoda.com/blog/local-optimization-basics/)
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