Local search marketing delivers customers who look for products and services on the web and make their way to a retailer or office to close a sale in person. Each month there are more than 3.4 billion searches conducted online and half of the people who are typing keywords into a browser use a wireless mobile device to perform their search. The people who are seeing results appear on a smart phone or tablet want to find a local merchant that can deliver the services or products that are the target of their search. Through the implementation of Google maps optimization, a small business that services a specific geographic area is able to attract the attention of consumers who are living or working near the physical location of a store or office. After finding an outlet online, the majority of mobile Internet users use location apps to direct them to the doorstep of a local retailer. |
Local Businesses Benefit from Online Searches
Local Internet searches account for 84% of all inquiries on the web. When a person is looking for a restaurant, coffee shop, dry cleaner, car mechanic, or other type of local service provider, they can find directions from their current location to an address that appears on the mapped place of business in the search results. As more and more people are using mobile Internet applications to surf the web, local stores, service centers, and professional offices are using SEO and Google maps optimization to attract the attention of potential buyers. Small company owners who have a limited service or delivery area can use the search engines to guide customers to the address of their business. While it is possible to find products online that can be shipped all around the world there are millions of web searchers who are interested in finding a merchandiser within 20 miles of them. As the number of mobile Internet users continues to increase, local businesses are seeing a boom in foot traffic and sales.
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