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05/24/12 -- Tuxedo won twoawards during the 3rd edition of the Bees Awards, held today in SanFrancisco. The Bees Awards are the first international awardsfocused on social media. Over 40 brands and agencies presentedtheir projects to a jury of experts who recognized the bestcampaigns. The "Go Beyond The Cover" campaign by TUXEDO, launched in October2011 and featuring Zombie Boy, alias Rico Genest, won in twocategories, namely Best Branded Viral Video and Best Art Direction. In competition for the 2012 edition: Best Branded Viral Video Go Beyond The Cover by Tuxedo, Canada -WINNER Yaris - It's a Car! by Saatchi & Saatchi LA, USA YouTubeInterventions by Ogilvy Cape Town, South Africa K-Swiss MFCEO -Funny or Die by 72andSunny Best Art Direction Go Beyond The Coverby Tuxedo, Canada - WINNER Bokeh & Art on Valentine (Samsung NXLens) by inmD, South Korea United Colors of Benetton - UNHATE by72andSunny, USA Those are the second and third international awards won by Tuxedoin 2012. The agency also won a Grand Prix CREA in Montreal and aBrand Innovators Award in New York City. Arising from a meeting between Zombie Boy and Ludwig Ciupka,Creative Director at Tuxedo who discovered Rico in 2009, thiscollaboration resulted in a project aiming to highlight theimportance our society gives to looks, and how they can bemisleading. The basic idea was to "transform" Zombie Boy bycompletely hiding his tattoos (face and body) with Dermablend Leg& Body Cover and Tattoo Primer products. The videos can be seen on. Customer: Dermablend Professional US, Renee Minini, Ass. V-PMarketing V-P Customer Services: Dominic Tremblay, Tuxedo Designerand Creative Director: Ludwig Ciupka, Tuxedo Brand and StrategyDirector: Nancy Gendron, Tuxedo Video Editing: Jean-Michel Simard,Tuxedo Social Media Strategist: Rachelle Houde, Tuxedo Make-upArtists: Bruno Gatien and Jonathan Lavallee, under the supervisionof C.J. Goldman (300, Silent Hill) Music: ZooBrazil featuringRasmus Kellerman About Tuxedo Tuxedo is a boutique agency that offers integrated and customizedmarketing and creative services. Our unique concept is based onpersonalized service, strong strategic analysis, a complete andelegant creative design, clear and measurable results, and askilled and experienced team of professionals who are on-line withthe latest trends. Based in Montreal, Tuxedo is developing its business in Canada, inthe US and in Europe. For further information about Tuxedo, visit . Contacts: France-Michele Thomas Communications Director 1.514.664.5722 #122 france-michele@agencetuxedo.com Copyright @ Marketwire. The e-commerce company in China offers quality products such as Inflatable Bounce Houses , Commercial Bouncy Castles, and more. For more , please visit Commercial Bouncy Castles today!
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