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We have heard about Globalization, Email Marketing, Outsourcing and many other business terms which we hear on daily basis. Have you ever try to understand that how it is possible, because at every walk distance we find different cultures, customs and norms in the society with different dialects. So how it is possible for business person to communicate their message to their target audience or customer. So these are some critical hurdles we face while dealing international level, every time it is difficult for us to adapt the changes as the culture. It is not easy to learn every language for one business house, to bridge this we need some short of shortcut to overcome this gap of language barrier. Technology is transforming day-by-day and demand some drastic change in the usual process of business who want to explore their concepts at international level. A survey is conduct WTO, why people are not preferring to offer their product and services in international market, as it is understood that there is huge potential. Because most of esteemed country are in developing stage, so the offering made by business houses are easily acceptable in these countries. After having such huge potential still businesses are not able to serve those countries and the main reason comes out in picture is linguist barrier. Because people are not able to communicate their message, that like what they are offering, how you get benefitted of their services and lack of promotion activities to create awareness among the target audience. Here comes the need to bridge the gap of language translation, the demand for language translators and interpreters are increasing day by day which leads to revolution in language translation industry. People are going choose best translation services providing agency as per their requirement like one need Chinese translation and Arabic. There are various companies across the world who provide these services at the users convenience, Australia is the no.1 provider of Translation and interpretation services. Translator and interpreter have their own use a different place. The difference between translator and interpreter is only the difference in the medium: the interpreter translates orally, while a translator interprets written text. Both interpreting and translation presuppose a certain love of language and deep knowledge of more than one tongue. With the advent in technology service provider use social media like Facebook, twitter and LinkedIn to offer their service to their clients. Many companies centralize their global Facebook and Twitter efforts to explore their service worldwide. This has huge advantages, but it’s also imperative to have involvement at the local level; from people who truly understand the market nuances and language. Example of Miscommunication: Pepsi lost their market share in Southeast Asia when it changes its vending machines from deep blue to light blue. Light blue is a symbol of death and mourning in Southeast Asia. I guess soda is worse than we thought for you. The customer in Southeast Asia started opposing it and Pepsi is being out of the market in few time. For more information please visit: https://www.languageassist.com.au/
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