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Gartner predicts huge rise in monitoring of employees' social mediause by 123wert sdfsf
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Gartner predicts huge rise in monitoring of employees' social mediause |
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Business,Business News,Business Opportunities
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Less than 10 percent of companies now monitor their employees useof Facebook, YouTube, LinkedIn and other social media sites forsecurity breaches, although many companies monitor social media forbrand management and marketing purposes, said the report, releasedTuesday. New technologies and services are enabling the growth in employeemonitoring, but companies will need to closely manage theirmonitoring efforts for ethical and legal issues, Andrew Walls,research vice president at Gartner, wrote in the report. Monitoring can help companies avoid security problems such asemployees posting unauthorized videos of company activities, Wallswrote. However, there are other times when accessing theinformation can generate serious liabilities, such as a managerreviewing an employee s Facebook profile to determine theemployee s religion or sexual orientation in violation of equalemployment opportunity and privacy regulations, he wrote.
Earlier this year, there were news reports that some prospective employers were asking people they interviewfor their Facebook passwords. That practice will graduallyfade, but companies will continue to monitor the social mediaconversations of employees and customers, Walls said in a pressrelease. Companies monitoring social media activity may face a backlash fromemployees, Walls wrote in the report. Enterprise surveillance ofemployee activities on popular social media sites has led todisciplinary actions against employees that are often supported bythe law but violate cultural expectations for free speech andpersonal privacy in most Western countries, he wrote. In addition, the U.S.
National Labor Relations Board, in several recent decisions , ruled against employers who fired workers for complaining onsocial media sites about work conditions. The agency s position isthat discussing work conditions with other employees is protectedby the National Labor Relations Act. Employees should be careful about inappropriate work-relatedposts on Facebook and other social media sites, said Paul Stephens,director of policy and advocacy at the Privacy RightsClearinghouse. There s no doubt that the growth of social networking hascreated a paradigm shift for organizational security monitoring, he said in an email. Employees should be aware that theiractivities may be monitored by their employers, although theprecise legal parameters for doing so will need to be developed.
Employees should make use of privacy controls on most socialnetworking sites, Stephens said. John Simpson, Consumer Watchdog s Privacy Project director,criticized corporate spying in the name of security. Actually much of what is discussed [in the Gartner report] isunwarranted snooping in people s personal lives, he said in anemail. There is no valid reason for it and companies that engagein such activities should be called out for their unethicalactivity.
A number of available products will monitor social media use byemployees, and many public relations firms also will monitor socialmedia as part of their service, Gartner said. Securityorganizations also are beginning to pay attention to social media,not only for internal security surveillance, but also to detectemerging threats, the analysis firm said. The problem lies in the ability of surveillance tools and methodsto produce large volumes of irrelevant information, Walls said ina press release. This personal information can be exposedaccidentally or become the target of voyeuristic behavior bysecurity staff.
Companies considering new monitoring programs need to make surethey are complying with the laws of every country they operate in,Walls wrote in the report. In addition, if companies want tomonitor employee social media activity on employee-owned devices,they will need to get permission from the workers, Gartner said. Security staff should get permission from the company executivesbefore monitoring, the report added. Surveillance is an unusualactivity that requires specialized capabilities and clear authorityfrom senior management, Walls wrote. I am Telecommunications writer, reports some information about audiovox cdm 8910 , gbic ws g5484.
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