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Search engine optimization or SEO is something any company that wants to have a successful web presence needs to get right. Whether your website is selling yourself, your company, a product or a service, you need it to attract new prospects and convert them into customers. This article gives some great tips on how to make search engine optimization work for you. Let's go over an example of a good title tag to better help you understand how you should construct a tag. Instead of working up something like - My Business - for your Title, you should instead be more specific to what your site or business is about, for example - Helping San Diego Home Owners Find The Best Finance Deal. Keep this same theme for every page and your site will start to rank for that keyword phrase. Build an exceptional website. Before you do any SEO to get your website onto the first page of search results, ask yourself honestly whether your website really is one of the best 5 websites in the world on your chosen topic. If you can't answer that question positively with confidence, then work on improving your website. Choose your website colors wisely. Different colors put people into different moods. So if your website's color doesn't compliment your brand, then you may be creating dissonance in the mind of your viewer. For instance, a brand selling suntan lotion would be smart not to choose a heavy, dark-hued background. A lighter color, more in tune with the outdoors, will put those customers in a better frame of mind. To improve the chances of users finding your site through keywords, perfect your keyword density. If you use a keyword too frequently, search engines will ignore it, and not using it enough makes it harder for search engine to recognize. A keyword density of about three to five percent is optimal for search engines, and will give you much better results. To know if your search engine optimization is working or not, it's important to keep an eye on your search rankings. Use tools from different search engines to monitor your page rank. Look at your site's referrer log on a regular basis to see where visitors are coming from and what terms are leading them to your site. One wonderful way to drive mare attention to your marketing site is to add a resource section to your site. By doing this, you can get more visibility on search engines. This inevitably will get you more traffic. Additionally, this resource section will most likely attract more potential customers. When looking to optimize your site for search engines, don't forget to take a look at the competition. Bring up a Google search and see what keywords your competition is using, and if their site is ranked higher than yours. If you find that you're not on top, rewrite some of your keywords to give yourself the advantage. If you wish to have your company, website, or blog listed among the top listings when your topic or main keyword phrase is searched for, you are going to need to follow some of these basic outlines. All it requires is some time and a little knowledge and you can get your site ranking really well. Getting your website ranked high in the search engines is just one thing you need to grow your business's sales. Learn what else you need with the Eben Pagan Accelerate Training. Then visit us to learn how to use joint ventures to increase your sales and profits even more.
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