|
Undoubtedly one of the most important skills any salesperson of the 21st century should possess is the ability to sell effectively using LinkedIn. With only a one or two hour LinkedIn training session, an entire sales team can learn how to cut their workload, increase profits and build relationships with their clients thanks to this powerful social network. In this article we’ll look at some of these methods.
Searching For Clients
The most important thing that LinkedIn empowers a salesperson to do is to find their buyer quickly and easily. Using traditional telephone marketing can be a headache, as the salesman spends almost 90% of their time talking to gate keepers rather than the actual buyer who has any decision making power. What if there was a way to bypass this completely and speak to the decision maker themselves? LinkedIn training can help you do this.
It is important to learn how to use the powerful search tools that the social network offers, and whether it’s worth stepping up to their premium subscription. The free and premium packages vary in what search filters are available. Some salespeople will need to speak to very senior management, and so they may need the premium feature allowing you to filter by job role. Likewise, if company size is important in finding clients, that may be an essential filter. Others may only require a geographic search to find their clients, in which case the free version of LinkedIn is fine. LinkedIn Training is a great way of getting to grips with the tools on offer and how to use them effectively when searching for new clients.
Making A Connection
Connecting with a new person is one of the hardest things to do, simply because it must be done right. The wrong invitation to connect could cause a misunderstanding or worse, upset your potential client.
A LinkedIn training course is a great way of learning how to do this, however we have some quick tips to share right now. Firstly, it’s important to demonstrate value in your connection request. Write a personalised message with your connection invitation, explaining what value you will deliver. This absolutely must be relevant to what that person’s job role or responsibilities are, otherwise there will be no value. The next most important thing is length. No one wants to read a two paragraph long message, so it must be short. As the saying goes, if you cant explain it simply, you probably don’t understand it yourself. Be sure that your connection request only has two sections, a greeting and a short value proposition.
Build Your Reputation
As any LinkedIn training mentor would say, it’s important to stay active. Be prepared to share a daily update with your followers in the form of a status update, and engage in at least one group per day. This helps to build buzz around yourself and exposes you to new people. This is necessary as it means when you finally approach a new prospect with a connection request, they will have already heard of you. This effectively turns a cold approach into a warmer one.
Related Articles -
LinkedIn, training,
| 
