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This campaign is the first activity of Nissan's newly-formed globalmarketing organization that was tasked last year to accelerate thecompany's brand power in support of Nissan's Power 88 mid-termbusiness plan. Nissan's Power 88 plan includes unprecedentedinvestment in new markets, products and technologies to raise itspresence across the globe. This campaign will boost thealready-strong momentum achieved in key markets around the world. The experience will be extended online with deeper storytelling andsharable contents. A dedicated global facebook fanpage uncovers astrong association between Nissan GT-R and Usain Bolt, and otherstories. These contents will be communicated beyond the globalfacebook page using an innovative dynamic content distributiontechnology. The campaign is set to run multiple years, delivering Nissan'sunlimited and surprising innovation stories. Messaging will beconstantly refreshed to surprise and continue to deepen theunderstanding of Nissan's human-centric approach to innovation.Another Nissan innovation, the Nissan LEAF's remote-chargingcapability using a smartphone application, will also be featured inthe brand campaign advertisement that starts today. Usain Bolt Nationality: Jamaica Birth date: August 21, 1986 (25 years old) Height: 195cm Personal Record: 100m in 9.58 sec in 2009 (World Record), 200m in19.19 sec in 2009 (World Record), 4x100m relay in 37.04 sec in 2011(World Record) London Olympic Games: Expected to participate in 100m, 200m, and4x100m relay Nissan GT-R owner: From 2009 Nissan GT-R Nationality: Born in Japan, seen on roads globally Birth date: December 6, 2007 (released in Japan) 0 - 60 mph: 2.7 seconds 0 - 100 km/h: 2.8 seconds Number sold: over 21,000 The Usain Bolt advertisement will be rolled out globally, startingwith the following 13 airports from June 1: Tokyo (Narita), Osaka(Kansai), Hong Kong, Seoul, Kuala Lumpur, NY (JFK), Miami, LosAngeles, Chicago, London (Heathrow), Frankfurt, Rome, andJohannesburg About Nissan Nissan Motor Co., Ltd., Japan's second-largest automotive company,is headquartered in Yokohama, Japan, and is part of theRenault-Nissan Alliance. Operating with more than 248,000 employeesglobally, Nissan provided customers with more than 4.8 millionvehicles in 2011, generating revenue of 9.4 trillion yen ($118.95billion US). With a strong commitment to developing exciting andinnovative products for all, Nissan delivers a comprehensive rangeof 64 models under the Nissan and Infiniti brands. A pioneer inzero-emission mobility, Nissan made history with the introductionof the Nissan LEAF, the first affordable, mass-market,pure-electric vehicle and winner of numerous internationalaccolades, including the prestigious 2011-2012 Car of the YearJapan and 2011 World Car of the Year awards. We are high quality suppliers, our products such as Notching Machines Manufacturer , Electric Motor Manufacturing Equipment for oversee buyer. To know more, please visits Roll Forming Machinery.
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