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Big companies spend vast sums of money on their digital marketing and SEO, so it can be hard to imagine that much smaller businesses are able to outrank these giant corporations. However, this is possible and is already a reality for many local businesses! They have in many cases achieved this by hiring an SEO company to propel them to the upper echelons of the Google rankings. This article will investigate how this is possible.
Local Businesses Have The Upper Hand For Searches In Your Area
You read that right. Local businesses get the advantage for local searches. What does this mean? When someone searches Google for a product or service they require plus the name of their town, your business can appear before a multinational company that spends thousands for their SEO company to put them on top.
But why is this? Google has made a noticeable drive to empower local businesses to claim the top rankings for local searches. When someone searches for a local product or service, that often means they want it straight away, so having to wait for delivery is unlikely to be acceptable. Local businesses would be the only way to cater for these needs. Therefore, local businesses come out on top in search results.
Quality Not Quantity
Big companies spend thousands on their SEO, but this doesn't necessarily mean quality. Local businesses have the advantage that they can focus on the areas where they have the upper hand. While the multinationals are fighting it out for broad terms, small businesses can instead go for niche keywords which are easier and cheaper to rank for. These also generate better results from a business point of view. By focussing on exactly what it is you sell, you might get less searches, but a higher percentage of these will be ready to buy. As a result, your sales conversion rates will be much higher than if you were trying to rank for a broad keyword. Ask your SEO company for more information on how to do this!
Smaller Websites Rank Well
How is it possible for a tiny website with very few pages to outrank a sprawling site belonging to a multinational corporation for a particular keyword, even when that site receives more visits? The answer is that it’s harder to get these huge sites to rank well.
This is because large sites are often a nightmare when it comes to navigation. The sheer size of the website and number of links turns the site in to a maze for Google’s spiders to explore. As a result, huge chunks of the site can be left un-indexed, since the spider physically can’t properly explore the site.
Conversely, a small website is easy to navigate. Google sees this as being more user friendly, thus rewarding the site with higher rankings for keywords it’s optimised for. Once again, quality is much more important than quality. Ask your SEO Company about how your website can be optimised to be smaller and more user friendly. On the other hand, you may have vast amounts of information that needs to be on your site. What’s the solution in this situation? Delete some of it? No. The answer is to improve your navigation structure.
How easy is it to get to pages on your site? Draw out a site map and count how many steps from the home page it takes to get to the furthest page. Ask your SEO company to suggest ways of restructuring the site to reduce this number, so that it takes less steps to get to the furthest page from the home page.
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