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Expanding one's business through the social media is as important as any other marketing or advertising campaign nowadays. One can miss out serious opportunities if one fails to engage themselves with other people through the social media. A campaign run by Ford through the social media can be taken as an example in this context. "Fiesta Movement" was something that the company promoted back some time that asked people to promote the company's products online for them. Ford didn't even spend a nickel on the advertisements, as common people did all the social campaign for them. Around 50000 people got interested in buying a car from Ford, with the maximum being a first time Ford owner. The biggest benefit of listing one's business in a social media is creating interest among those people, who were not previously accessible even by all such creative marketing and advertising strategies run by a company all these years. But all is not that good in the story, as there are quite a few disadvantages in using the social network for expanding one's business. Though the list of benefits outweighs the drawbacks by quite a big margin, but still it's important to know them. Too many people promote a business or a product on behalf of the parent company, which may sound a great way to interact with potential customers, but it can mess things up to quite an extent. It also puts the business into a bad light, if someone makes an error in saying something completely opposite or against the policies of the company. In a public platform, it creates a negative image of the company, where thoughts and ideas are always shared in the open. Something positive can be turned into something negative in few minutes. Another important drawback in social media is the failure to influence people. One may be successful in gathering a huge number of Twitter followers or can generate a great number of Facebook "LIKES", but if the business content of the company is not shared widely, then it clearly states that the organization failed to fully utilize the social media to its advantage. The content should be good and also the social media team behind such promotions must possess the capability to influence people and generate a sense of interest among the people. One needs to leverage the social network as much as possible in expanding one's business. But it has to be done correctly and is a smart way. If one fails to do either of these two things, then one is putting their company's brand value and reputation in jeopardy. IB Systems (http://www.ibsi-us.com), Tampa IT Support consulting company provides following services for small and medium size businesses such as IT and social Network Support, Website and web application design and development; SEO Optimization and Web Marketing http://www.ibsi-us.com/our-services/social-network-website-design/
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