|
eDetailing is all about facilitating means of digital technology in the process of sales detailing. Pharmaceutical companies take advantage of this methodology to communicate service and product related information to healthcare professionals. Physicians in the United States and across the globe have tight schedule and wish to see as many patients as they can. This does not allow them spare time to meeting pharmaceutical sales representatives. Whereas the service providers believe that detailing directly to the physician is more influential. On the other hand doctors want to get information from the MRs as per their own time terms. This brings a communication gap! What is this All About This is how eDetailing comes to the doctors’ rescue. It offers doctors a convenient way of receiving the information they wish at a time of their choice. It offers the doctors access to a sponsored learning application, having series of interactive multi-media data about the product, research evidence, prescribing details, clinical practice guidelines, and patient advice. This process does not replace sales representative visits, but it acts as an additional digital source of accepting information about pharma services and products. What it Offers It provides an opportunity for building a trusted association with the prescribers by providing them with the access of detailed product information, given their business requirements. These days facilitating the latest and state-of-the-art one way video mechanism, the highly professional and trained sales representatives are offering eDetailing services to physicians, nurses and other medical professionals. How it Works Most eDetailing Apps, currently available and facilitated by most pharma companies are pretty affordable, user-friendly and easily customizable as per the needs of specific brands. This system can underpin field representatives and is capable enough to tap vacant territories. With the help of properly working eDetailing system, the MR or the sales managers can instantly get notifications whenever a subscriber logs in to the system using his personal log in details and the MRs can easily supply the user required information. Several modern software are equipped with multimedia versions of relevant information and massages in addition to distributing samples and manuals and can efficiently produce complete monitoring report for the given services. Classifications Usually this system is classified into three main categories which include: The concept of self-servicing, where the medical professional can visit the web based digital detail as per his choice of time and requirement. The representative can also lead the session of presenting the digital details to the medical practitioner or any third party sitting face to face using a hand-held device like iPad or laptop. The remote co-browsing session of eDetailing in which the subscriber and the sales representative can browse the same content simultaneously sitting in two remote places. The Future Trend The entire road-map of this system is similar to that of virtual sales representatives and in the pharmaceutical industry the utility and prospect of these virtual SRs needs to be redefined. Currently the fusion of sale representative and virtual representatives are garnering the optimum dividends and there is every possibility that with the advent of more sophisticated eDetailing systems it will become the trend and future of the pharma industry.
Related Articles -
e-detailing apps, eDetailing solution, E-detailing,
| 
