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Using Effective Sales Copy To Explode Your Business by Donald Turner
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Using Effective Sales Copy To Explode Your Business |
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Education
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Let me set the record straight right from the beginning: Learning to write effective sales and advertising copy could take you years upon years. Like any other profession, the people that specialize in writing effective sales copy continually learn new effective techniques to compel people to take action. With that understanding I am not recommending that you drop everything you have on your plate to become a pro at writing effective sales copy. However, I am recommending that you invest the time and energy required to learn some of the basics. About now you may be asking: Why do I need to learn to write effective sales/advertising copy? The answer is very simple. If you have any plans to take advantage of the PHENOMENAL potential that the internet holds in helping you build your business, writing effective copy is a must. This act alone will do more to increase the effectiveness of your online marketing than anything else you can do. The best part of all is that in a matter of days you can learn enough of the basics to make a huge impact on your business. Some very important aspects of writing effective copy will have you performing the following tasks without a second thought: *Pulling a person into you sales copy and holding their attention to the end whereby they are ready to purchase your products, join your opportunity or otherwise send you money. *Writing effective follow up emails that compel your prospects to act - today. *Improving the copy on your website such that you increase the conversion rates of those visitors that you work so hard to get to visit your site. *Creating scripts that help you and your team with more effective follow up phone calls The most effective sales copy that you will ever write will identify a need or pain that you prospect has, convince them that you intimately understand that pain and then further explain how you can solve that pain. What few people stop to think about is that the greatest motivator in the world is this thing called pain. All too often the people that we see as prospects have no desire to move to action unless there is some very compelling reason. For many that compelling reason is Fear or Pain. *Fear of loss *Fear of being left out or left behind *A physical ailment that is causing some pain or discomfort This list could go on and on, because all too often people procrastinate until the last minute or until they have to make a decision. Look around and you will see evidence of this everywhere you go. A large majority of our population will do NOTHING about their health until they are faced with a serious problem. Unfortunately for way too many, the first time they get a strong warning that something has gone terribly wrong - they are dead from a heart attack. The truth of the matter is that as a professional your job is to manipulate people in a GOOD way. If your product, service or business opportunity would be a good fit for someone, solve a problem for them, and over time prove to have been a blessing in their life, then you have done a good deed. When you are truly looking out for the other person, taking them on an emotional journey to help them see the benefits of what you have to offer them is a win/win. Can these techniques be used in a non-professional or even a deceitful manner? Yes, but that is the case with so many things in life. There is no way to cover all that you will need to learn about writing effective sales copy in the space that we have here, but I will attempt to cover some basic tips that should help you get started. The basic structure or outline that you will follow when writing your effective sales copy will look something like this. Headline/Subject: This will define the benefit (or pain) that your reader is looking to acquire or in the case of a pain to eliminate. This is meant to catch their attention and think that you are talking about them. You want them to identify with what you are saying right from the start. Story: Feel, Felt, Found is a great way to kind of remember what you are trying to accomplish here. You are telling a story that lets the reader know you understand how they FEEL, because you FELT the same way, but here is what you FOUND. Now that you have found the solutions here is how everything in your life has improved. Ever picked up a great book that you simply could not put down? That is the ultimate goal you are striving for. Education: While information for the sake of information is not motivating, if you can tie that information into an emotional journey often times you can get people to make a move. For those of you that are wondering: The reason I state that information is not motivating is that if it were we would not have anyone smoking. Most tobacco products have enough warnings on them to make you think that you will die within minutes, but that information does little to deter people from the habit. The fear is not real, until such time that the doctor begins to deliver bad news that you now have cancer. With the health and wellness industry being so large, I will use them as an example. You are not selling the ingredients in your product, your ORAC value, your new method of nutrition delivery or your patented process of creating the nutritionals. What you are really selling to your prospects is the peace of mind that your products will provide the prevention from failing health and the associated pain. freelance writers job
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