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The Skills Of Great Sales Copywriting - Revealed! by Donald Turner
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The Skills Of Great Sales Copywriting - Revealed! |
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Education
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A great product needs a great sales copy. The objective of the sales copy is always to sell the product. And even if your product is the best that is out there in the market, it needs the RIGHT words to strike the RIGHT chords in the heart of your potential customer. The two big questions you need to ask if you are attempting sales copywriting are: Who is my target audience? And: How do I strike the right chords to their heart so that they sing the same tune as me and believe that my product is the best one to buy? These two questions should be the backbone of your sales copy. The rest, you may forget about for the time being. You have to lead your target audience on to the benefits of your product and give them some good and valid reasons regarding why they should buy it from you. The first step in writing a successful sales copy is to identify your audience. Who would be the potential users of your product. Once you have done that, you have to find a way to lure them into your website. Look for the right keywords and litter them judiciously in your sales copy so that whatever search engine your potential customer is using, he or she gets to see your site at the top. You can use simple applications like 'wordtracker' or 'overture suggestion' to look for the right keywords related to your product. Weave these keywords throughout your website sales copy including title tags and meta tags. It would be easier for your potential customers to find you on the web that way. Now that your audiences have found you, you have to get them hooked to your site. A nice way to do that is by using slogans. Slogans are one-liners which reflect a certain quality about your product or it may say why your product is the best one. Whatever it says, make sure that it is short, snappy, and something that lodges itself in the brains of your customers like a long forgotten song when suddenly remembered tends to linger for a long time. A powerful headline would explain the benefits of your product in short and be like a second anchor to make the reader gravitate to your site. You can express in your headline why it is important for customers to buy your product. For example if you are selling an anti-aging cream write something like: 'Hundreds of women swear by it; it REALLY works!' Using the words 'you' and 'your' would make your readers feel important so don't forget to incorporate such words into your sales copy. Keep your sentences short and simple. You don't want your reader to get lost in a maze of words and come out bewildered. Switching to a different site is so easy for them. A simple click of the mouse and they are gone! So place yourself in your customers' shoes and try to guess how you would be impressed by your product. That is the only way to 'strike' the RIGHT chords in your potential customers' hearts! writing work online
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