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Whether you're just getting started as a blogger, or already have an established blog and you want to make more money, this article will help you out. Read on to learn how to run a successful blog around a topic you enjoy writing about. Always post original content on your blog regularly, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts. Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog. Make sure that your blog posts are structured well in order to make scanning easier. Make use of lists, header tags, and more. Keep in mind that the average reader is not going to want to read sentences and paragraphs that are really long. Therefore, you should make them as short and to the point as possible. Make sure your posts don't elicit the "It's too long so I didn't read it" response from your readers. Studies show that people stop paying attention more quickly when reading on the web than they do when reading print. For this reason, try to keep posts under 300 words or so. Some types of posts, such as scholarly articles, don't suffer from this loss of attention of much as others, so know your audience. If you are wanting to run a potentially profitable blog, you should ensure that your niche is one that is very marketable to others. Although it's important to select a topic that interests you, you can't simply go by that because some topics aren't very marketable. This is fine if you don't care about making money with your blog. Otherwise, marketability is extremely important. If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with. Have your blog feel friendly and warm to visitors. Reply to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back. This article offered lots of blogging information, and you may feel a little overwhelmed with what you have read. The thing is owning a quality blog is worth the effort you put into it, so keep this article with you as a reference when you start blogging and use what you've learned to both help people and earn an income from home. Find more ways to grow your business by checking out Eben Pagan's Accelerate. And here's more ideas on growing sales and profits with low risk.
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