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So you've hired a reliable SEO outsourcing agency and they're reporting impressive improvements in your online marketing. The campaign implements various optimization strategies and your brand now has a natural link profile. However, you can't help but wonder if the agency is playing by Google's rules all the time. Does the search engine agree that your entire link structure is natural? Is your website committing over-optimization? Is your site still at risk of being punished by the almighty Google? These are the kind of questions that necessitate checking up with your SEO provider regularly. Make sure they're not making these mistakes. If they are, you're doomed. Senseless Mistakes Your SEO Outsourcing Service Should Avoid 1. Relying on links to build authority Websites classified as authority sites rank higher, and to become an authority site, you have to have more links. While links can increase authority, it's not the factor. • Age – Older websites tend to rank higher, even if they don't have that many backlinks, but we all know time isn't something anyone can control. Consider buying an existing website – at least five years old – just before starting your Internet marketing campaign. • Social media – An SEO outsourcing company that doesn't include social media marketing is missing so much potential. Building social network profiles and getting likes, shares, comments and tweets definitely ramp up authority. Google and Bing have both announced that they factor in social signals. 2. Building links instead of more content Search engine optimization is for driving traffic to your website, but is that traffic profitable? Building links shouldn't be your purpose. It should e a by-product of your SEO efforts. The best way to engage site visitors and attract links is publishing high-quality, interesting and shareable content. Your website will have the most natural link profile if others link to it naturally. Here are a few tips for creating content strategically: • Report the latest industry news to become an industry expert • Educate website visitors by providing comprehensive FAQs and specialist advice • Express opinion in your blog to demonstrate thought leadership; insert your ideas and angles into relevant news • Interview other experts to build credibility and generate high-quality content 3. Doesn't conduct market research It doesn't end with creating brilliant content. Your SEO outsourcing company has to think like a marketer to actually make your content salable. Here are steps to successfully market content: • Research what kind of content appeals to your audience • Create content that complies with your audience's needs • Find out what other blogs your target audience read • Work out what social media channels they use • Gather different methods for promoting your content, such as commenting on blogs, posting them on social networks, reaching out to other bloggers, and guest posting. SEO is constantly evolving, and coping with the changes is the best way to market your brand online. There are right and wrong ways to do search engine optimization. Stay ahead of the game by avoiding the wrong route to web marketing.
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