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Tourism Brand III by Joshua Smitth
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Tourism Brand III |
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Business,Travel & Tourism
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Tourism Brand with high awareness in the tourism market. Your brand is your community’s identity – its value in the mind of the tourist. The strength of your brand rests on two primary factors: process and creativity. Process is critical because Tourism Brand has to be a team effort. It requires the readiness and commitment of local residents and businesses, council, staff and other stakeholders in order to be approved, accepted and implemented effectively. By following a careful methodology that includes resident surveys, stakeholder interviews, committee involvement and extensive research into the history and economic strengths of a community, the challenge of achieving consensus can be met and the community’s tourism industry can move forward with vigor. Getting the creativity right is a more subjective and elusive goal. Every situation is unique, of course, but there are three rules that will generally determine the creative strength of your community’s Tourism Brand : 1. Focus in how visitors feel To stand out, you need an emotional brand that resonates with your target tourism segment 2. Keep the Branding unified Focus and strengthen the most effective brands based on a desired image. 3. Make the branding effective for modern communications The web is now the main channel used for tourism attraction. On your tourism website your Tourism Brand has to make a powerful statement. All in all countries have to focus on their brand and be consistent in what they do. Source In">http://www.yfactorblog.com/how-strong-is-your-tourism-brand">In today’s extremely competitive market, tourists are looking for unique, tailored and high-quality experiences. Information technology is changing the business environment in which operators must work, as travelers can easily research and share information on the web. The global economic downturn has put great pressure on the tourism industry, affecting business and leisure trips alike. With such constantly evolving traveler habits and market conditions, it is more important than ever to have a distinctive and memorable Tourism Brand with high awareness in the tourism market. Your brand is your community’s identity – its value in the mind of the tourist. The strength of your brand rests on two primary factors: process and creativity. Process is critical because Tourism Brand has to be a team effort. It requires the readiness and commitment of local residents and businesses, council, staff and other stakeholders in order to be approved, accepted and implemented effectively. By following a careful methodology that includes resident surveys, stakeholder interviews, committee involvement and extensive research into the history and economic strengths of a community, the challenge of achieving consensus can be met and the community’s tourism industry can move forward with vigor. Getting the creativity right is a more subjective and elusive goal. Every situation is unique, of course, but there are three rules that will generally determine the creative strength of your community’s Tourism Brand : 1. Focus in how visitors feel To stand out, you need an emotional brand that resonates with your target tourism segment 2. Keep the Branding unified Focus and strengthen the most effective brands based on a desired image. 3. Make the branding effective for modern communications The web is now the main channel used for tourism attraction. On your tourism website your Tourism Brand has to make a powerful statement. All in all countries have to focus on their brand and be consistent in what they do. Source http://www.yfactorblog.com/how-strong-is-your-tourism-brand
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Tourism Ranking, World Tourism Ranking, Tourism Brand, Top Countries in Tourism, Tourism Development Strategy,
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