When did you last take a look at your email? Most people check their emails at least twice a day, and many people are looking at it much more than that. There's no easier way to reach out to your target audience than by using carefully crafted email campaigns to promote your products and services. Here's how to get all you can out of email marketing for your business. |
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Test out variations of what you want to use on your subject line by using A/B split testing. Choose an email and use two different subject lines to see what works better. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Now that you have these tips to guide you, you should be able to use email marketing to more profitably market your business. Email marketing is simple and efficient, so you should be able to promote to your customers without a lot of hassles or wasted time. This technique will increase your overall productivity while satisfying your customers as well. In his new training Accelerate. Eben Pagan shows how to use great marketing to grow any kind of business. And you can learn more by checking out this accelerate bonus article.
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