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E-Detailing Apps Those Are Capable Of Improving Your Sales by Stella Mayfield
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E-Detailing Apps Those Are Capable Of Improving Your Sales |
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Marketing
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The primary focus of e-detailing is always on facilitating sales processes by means of digital technology. Pharmaceutical companies on the globe are today taking advantage of this innovative method. They deploy apps for the purpose of communicating their services and product information to specifically target physicians and healthcare professionals. Physicians are found to have the busiest schedule among all professionals and finding time to meet pharmaceutical sales representatives often gets extremely difficult. The aim of the e-detailing solution is to provide doctors with a convenient way of receiving information at a time comfortable for them. Sales representatives are the people responsible for maintaining a relationship between the manufacturers and the customers, that is both direct and profitable. They are always the people behind the development of every successful sales strategy. But whenever the industry faces a recession they are also the worst hit people. That is the reason, to make a sales team to perform to its complete potential the electronic media is being used to enhance their performance through more effective communication with the customers. The process of e-detailing using digital technology includes use of a variety of services and applications for successful sales interactions and some of the applications that are currently available in the market may be listed as follows. Live video chat apps: These applications are available for both laptop and desktop PCs along with other compatible handheld devices like Smartphones and tabs. These applications allow the physicians to have direct video chat sessions with the sales representatives of a particular company even on a go. - Informative website interfaces:
These interfaces are actually pre-scripted interaction with the clients where the physicians are provided with a series of interactive screens through the internet on their PC or handheld devices and as no direct interaction is involved in the working of these applications they are a very good of providing information 24x7. - SMS and E-mail services:
There are also a number of e-detailing applications and models available in the market that allow the manufacturers to share valuable and important information about their products with a pre-determined audience and provide the physicians with relevant information whenever or wherever they need them. - Online Customer Service:
A few pharmaceutical majors are also using these applications for the purpose of providing better and improved customer care. Physicians can actually download these apps on their PC or Smartphones and directly connect with the online customer care executives of the pharma companies with any of their queries. Apart from the apps that are mentioned here a variety of them are also easily available, but the basic motto of all these applications is to allow the sales force of a company to maintain fruitful and direct relationships, with both the prospective and present customer base of the company. But it is also important to our members that with technological advancements and development of new strategies the domain of e-detailing is evolving pretty rapidly and a whole set of cutting edge solutions is on the cards to give a new look to pharmaceutical sales industry all over the world.
Related Articles -
e-detailing apps, eDetailing solution, E-detailing,
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