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Unique web copywriting, is more of an art than a science. Sure, many studies and tests have been done to determine what "works" concerning how to convert "lookers into buyers." As the Web evolves into a more interactive "people friendly" environment, so does the content that fills it's billions of pages. To be "unique" in copywriting, means more than just being able to pass "copyscape." It means writing it different, as to stand out and "be" unique. It bears the mark of being decidedly different, in a way that places it in a class all to itself. It often involves a story. It as well, uses creative writing in a way, which grabs the reader's attention and holds it. It has a "hypnotic" style and voice, using emotional drama, also having embedded "triggers," that pull on the reader's heart strings, evoking a desired response. This style of writing is a cut above the old "hyped to the nines" type of copy. People today look upon hyped copy with distain and distrust. Too many folks have poured out their hard earned cash into such, only to find incomplete information, and poor quality products. These providers were much more interested in making "back end" sales, than giving the customer complete services for their purchase. Many times, these "fly by night" hawkers, change their company names, and use their email list to offer new products, to the same people who they had just taken advantage of. Ouch! Today, Internet buyers are much savvier to the ruse and language, of these shady dealers. People want to know more about companies, and how they operate, before plunking down their cold cash. This proves to be a good thing, for the unique web copywriter. Many websites are scrambling to find hybrid copywriters, who know how to present and appeal, to those who have "been bitten." Their writing style is clear and concise, to the point, interesting, engaging, informative, as well as being a good read. Today there are still billions and billions, of websites that sell, (or try to) whose copy is tired and outdated, reading like the 99% of other Web sites which portray poorly written copy. A new day has dawned for the sales writers for the web. They know they will have plenty of work to do for years to come. Much of their work will be simple re-writes for these sites whose pages sport over-hyped, unfriendly copy, which will need to be rewritten. Give your own Sales Page a review, does your copy sound impersonal? Is it more about the product or service, than the customer? People read Sales pages with a "what is in it for me" mindset. If your copy addresses their viewpoint, and incorporates them into the copy, then you seem personable to them, and they will continue to read, all the way to the "order now" button. cheap essays online
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