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The Online Copywriter - Finding The Right One by Christopher Simmons
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The Online Copywriter - Finding The Right One |
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Education
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Copywriting is really an art. Sometimes finding the right copywriter for your business is also an art. In this article, I'm going to show what you need to do find a good copywriter. For simplicity, I'm going to focus on finding a copywriter that can write an awesome sales-letter. The quickest way to find a whole listing of copywriters is to go Google it Just try doing that and see what you come up with. Click on the AdWords on the side of the search engine as well. Review all these are note down 10-20 copywriters. Which sites catch your eye at first glance? More importantly, which titles actually make you want to go in and read the rest of the letter? Once you have all these in a list form, go back and read the sales-letters Does the ad actually make you want to go and purchase from this person? Note this down. Read the ad thoroughly and find out what they offer. Does the sales-letter flow well from one paragraph to the other? Does the letter also have a great call-to-action, i.e. here's what I want you to do next? This will show how good of a "closer" the online copywriter is. Look for a few key things: Experience- does he have the background to handle your project? Convincing argument- why you should hire me Guarantees- probably the most important from an investment standpoint Testimonials- you'll want to read into past customers' experiences When looking at the testimonials, I want you to really read into them. What are his past clients offering? Do they seem real and bus-changing? You see, the perfect testimonial will jump out at you and really "wow" anyone that reads it. The next step you must do is arrange for a consultation with this copywriter. You really have to know that they understand what you are about. A great copywriter will really take the time to hear about your product or service. They will ask you a lot of questions to go in and understand your prospect's mind. Look for all these key things. Perhaps the most important thing is a little bit of indifference. You see, while you are the client look for the online copywriter to analyze if this is a good project for him. He should be interviewing you as much as you are interviewing him. buy a research paper online
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