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Today India is noticing a change in shopping trends. While a few years back most middle income families frequented local markets and haggle prices for products they wished to buy, today even the middle class is fast accepting and appreciating online shopping. More and more consumers today are looking for easy way to shop since their time is increasingly under pressure and to ensure that this hard earned money they are spending is safe, choosing the right online store becomes all the more important. Online shopping provides a great way to cater to all shopping needs with just a few clicks of a button, thanks to the universal availability of Internet connectivity. The good online shopping stores ensure that consumers save time and efforts by shopping online using filters and sorting methods to home on to the right product in just a few minutes and also have no wait in long checkout queues that are such a common sight in local stores and malls. More and more merchants are realising the enormous potential of the medium of Internet and this is why you will find that all brands now offer products and services online to increase their publicity too. However, while consumers grasp the potential of online shopping and the many benefits it brings along, they are also equally aware of the dangers of online shopping and the many hazardous pitfalls waiting for them to make a mistake and become victims of online frauds. To avoid these, it is very important that when looking to buy lifestyle online products, you shop safe and shop smart. Here we give you a list of non-negotiable security norms that a good online store should offer. These are a pre-requisite for a delightful online shopping experience and are not optional. No matter how attractive a deal at an online shopping store that is displayed on the screen when browsing the net via a link or pop up, do not be tempted. Always type the website address into the address bar to know the site is genuine and then also make time to read security policies. To make sure your website is safe, look for the image of a closed lock in the browser window. Remember, some fraudsters are now creating fakes for these too! So make sure you click on the icon and ensure the security certification is displayed for that particular online store. Look for the document of privacy policies at all online shopping sites you frequently shop at. This lets you know make sure what the seller will and will not do with your personal details like address, phone number etc. Some fraudsters will send emails to you, pretending to be a lifestyle online shopping store you have shopped at and ask you to "verify" the accounts or "clear-up" errors. To be safe, always keep a tab on the websites that you use and for ease of reference, bookmark them. When new to an online shopping store and using debit or credit card, make sure that you sign-up for the "verified by VISA" or the "Master secured code program" so that every transaction you make will be authorised only by you. Get a new Anti-Spyware or Trojan Software and keep updating it regularly.
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