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Why The Right Copywriter Is So Important To Your Business by Christopher Simmons
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Why The Right Copywriter Is So Important To Your Business |
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Education
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Simple fact of the matter is -- if you want to sell something you need to persuade a prospect that they should buy from you. How do you persuade? With the words you say face to face or, in the case of the web, magazines and direct mail -- in print. So why is it that so many people overlook the fine-tuning of the words they're using to sell when they pay so much attention to every other aspect of their business? Laziness? Maybe it's just a lack of knowledge. Well, you don't have that excuse any more... your copy is the core of everything you do. Your sales letters, your emails, your videos, PPC ads etc. It all has to be drenched in persuasion techniques so subtle and convincing your prospect feels an overwhelming urge to carry out whatever action you want him to. So now you have two options... you can pay a professional to do it for you, or learn how to do it yourself. Which of those you choose all comes down to budget. Hiring a professional can be a minefield. Every day a new "copywriter" appears proclaiming he has the skills to skyrocket your sales and transform your business. A lot of these guys are just starting out and realize you can't "make it" in copywriting without a portfolio or some clients. So... buyer beware. A good way to tell if they're fakin' it 'til they make it is the price they charge. Typically less talented copywriters charge below the $2000 range. Now, you may be lucky and get an up and coming whiz kid who just wants to build his portfolio. More often than not though, you'll end up with cut-price copy which delivers mediocre results. If you want great copy you're going to have to bite the bullet and spend at least $4000, much more for an excellent copywriter. But then... Don't think of it as a chunk out of your profits, think of it as an investment. If I could make you $100,000 in the first 24 hours of a launch, you'd be happy to pay me $7000 right? I mean... I'd be the fool for charging too low! The other option is to write the copy yourself and certainly, if you're looking to sell product after product you could do with a knowledge of what will sell and what will be drop like like a broken elevator. Be prepared though for a long education, though not necessarily and expensive one. Great copy books can be picked up on Amazon for less. So there you have it, a great copywriter should be an essential component of your business. Don't skimp on this and the results will take care of themselves... editing service
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