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Email marketing has been around as long as the Internet. Today spam and junk mail filters keep most unwanted emails out of an email inbox, but when email marketing is done well, both the recipient and sender benefit. The solid advice, below, will show you how to earn more and keep your customers happy, at the same time. Create a personal email for your readers. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For example, if you know why they signed up to get emails from you, include that reason in your email. Only use email marketing to target people who have give you permission to contact them. If you mail unknown recipients, your email may be perceived as spam. They will question whether they know who you are and if what you are offering matters to them. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless. Learn as much as possible about email marketing from different resources. Online books or articles will be greatly helpful. There are also many local workshops and classes that you can find in your area, so it would be to your benefit to attend what you can. Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Give your subscribers special articles, things they may not find on your website. Promote special offers on products and services in your emails that are exclusive to your email customer. Don't forget to send out emails that aren't directly marketing related. Holidays, birthdays and other special occasions also warrant emails. Ensure that your emails have a lot of solid content. Include information that is helpful in your emails. You should never include simply selling information. Information that is useful to readers and can't be found on your site is particularly appreciated. Include offers for your products or services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases. Minimize your use of graphics in your emails to customers. Many email readers block graphics, causing some people to miss the information which is not available in text format. Additionally, several email programs tend to send graphic-laden emails to a recipient's junk folder. Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Get a free email address, post your new email address in various places on the Internet, and it won't be long before your inbox is jammed with spam. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Take every measure that you can to stand apart from the spammers. This will boost your reputation and keep your customers from opting out. A good email marketing campaign is economical, fairly quick and can produce major results for your business. As this article demonstrates, it is also pretty easy to put one together. Don't fault yourself for not doing this already, but take the initiative now and get to work! Apply the tips from this article today to start seeing big boosts in your business. For more information about a course in digital marketing, check out this digital marketing course. I'm sure you'll like it!
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