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Although email marketing is quite easy but choosing an email service provider is tough job, particularly when you don’t have that much knowledge about it. This article will help you in telling some basic qualities which will help you in choosing the email service provider. Features to track to keep an eye on your campaign The first quality that your ESP should have that it should allow you to check all the statistics and reports of how many emails were send, opened, delivered, unread. Moreover, why your email was not delivered and what was the reason for their failure like incorrect email address or your mail got trapped in spam filter or the inbox of recipients is full. Features to create your own HTML email newsletter The best part of email campaign is creating the email newsletter. Preferably, your ESP should provide all kinds of design proficiency. Maximum email service provider free email marketing templates that are easy to edit and you can directly use for your mailings. In case you are not having an idea about how your email newsletter should be as you are not having experience then while purchasing you can ask for customized templates that are easy to use so that you can easily create fascinating templates to promote your business. Even few service providers give access to HTML newsletter editors. Tools to manage your mailing list For sending out the email newsletters you are required to collect subscribers. Even in few countries it is illegal to send bulk emails to someone hasn’t give you permission. The majority of ESPs also helps in creating the subscription form and then adding it to your site, blog and FB page. You should also be capable of setting up the double opt-in process. These subscriptions automatically get added to your mailing list. In fact few ESP provide the alternative of importing the contact lists from other agendas like MS Excel and Outlook. Sending tools Every best email service provides the tools to guarantee secure and unfailing delivery rate. Thus test the sending features of your service provider. Moreover, also check that they will give you access to testing tools or not and can you check the preview of your email in different inboxes of the recipients like yahoo, Gmail, Hot mail, Rediff mail etc. Apart from all this one most important thing is that check out the ESP that you are purchasing offers spam checker, allowing you to check whether your email contains anything that might prompt a spam filter. Your ESP should show off fine associations with major internet service providers as well, hence this way your email will never be marked as spam. All these features will help you in tracking your campaigns and thus you will be able to observe how your campaign is performed and even you can work how to develop or improve your campaigns. Now you can freely purchase the email service provider without any worry as these major criteria will help you in taking right decision.
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