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An analysis of US and UK smartphone usage shows that iPhones arefar more likely to connect to the Internet via Wi-Fi than Androidhandsets are. Digital marketing intelligence provider comScore has crunchedthe numbers collected by its Device Essentials programme and foundsignificant differences in the way the two main classes ofsmartphones connect to the Internet. In the US, just 29 per cent of iPhones are used for browsing onlyvia mobile networks, with the remaining 71 per cent using mobiledata and Wi-Fi. But for Android the proportions are reversed with68 per cent mobile only and 32 per cent mobile and Wi-Fi. comScore found a similar though weaker relationship in the UK,where only 13 per cent of iPhones use mobile data exclusively,compared with 43 per cent of Android handsets. Despite being headed iPhones Have Significantly Higher Rates ofWi-Fi Utilization than Android Phones in the US and UK ,comScore s press release focuses on the differences between thecountries rather than the differences between the platforms. US/UKdifferences are ascribed to the scarcity of unlimited data plans[in the UK] and higher incidence of smartphone pre-paid contractswith a pay-as-you-go data model encouraging users to save moneyby using Wi-Fi where possible, and the greater availability ofhigh-speed mobile data - LTE and 4G HSPA (7.2Mbps and up) - inthe US. comScore didn t disclose figures for other countries, but it seemspossible that the Australian situation would be somewhere inbetween, due to the wide availability of HSPA and the lack ofunlimited data plans. Interestingly, Sprint CEO Dan Hesse has revealed that iPhones onthat company s network use less data on average than a high-end4G Android device , but that doesn t give any insight regardingthe reasons: is it simply related to speed (the faster the link,the more content you get through, and in addition high-bandwidthservices such as streaming video become more enjoyable on a fastconnection) or is it to do with the nature of the devices orusers habits? Analyst firm Yankee Group disputes comScore s speed argument. This finding has almost nothing to do with 4G availability, orlack thereof, observed research vice president Declan Lonergan. So how do we explain the differences between iPhone and Androidusage? One factor could be that large apps can only be downloaded directlyto the iPhone via Wi-Fi (the alternative is to buy them on a Mac orWindows PC and then sync the handset). Similarly, the iPhone sFaceTime video calling feature only works over Wi-Fi. And some users claim the default settings on iPhones make it easier- compared with Android - to discover new networks and toautomatically reconnect to known networks. I ll merely report thatassertion without passing judgement either way. Another factor is that the bulk of US iPhones are on AT&T, whichhas an extensive network of Wi-Fi hotspots available tosubscribers, thus increasing the likelihood that an iPhone user inthe US will use Wi-Fi. Lonergan suggests it could be that iPhone users are more likelyto have access to paid-for Wi-Fi services at home and/or at theirplace of work with Android users more likely to live in aland-line-free household. That does provide a reasonableexplanation, but it leaves open the question of why that is thecase - or even if it is factually correct. The differences observed by comScore seem too great to ignore. Butto explain the difference, maybe we need someone to go out and asksmartphone users where, how and why they use - or don t use -Wi-Fi. The e-commerce company in China offers quality products such as Hydraulic Crawler Crane Manufacturer , CFA Equipment Manufacturer, and more. For more , please visit core drilling today!
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