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A Flash thumbnailer is a useful tool for any online store. As a customer, when you visit a shop you don't tend to browse the aisles, so much as target the things you came in for. Retailers know this, and so use a wide range of tactics to get you to see far more than you planned, scanning the aisles and being presented with tempting offers and products at every turn. Why not create a website like that? All it takes is a few minutes, and a nifty little tool like a Flash thumbnailer. Generally customers enjoy shopping on the internet because they feel far more in control than they do when shopping in the high street. When shopping in the real world you can be seduced with delicious smells wafting in from the bakery, you feel hungry and see gorgeous platters displayed for your delectation and enjoyment, and of course, every time you go, they've shuffled things around just a little, making you inadvertently look at products and areas you didn't plan to. This is how they make their money. Owning a website with products for sale shouldn't be so different. Fair enough, technology doesn't yet allow us to waft tempting fragrances through your visitors’ monitor, although the time will almost certainly come! But there are tools and tactics that we can use to ensure that your customers don't just see the one product they're interested in, or have added to their shopping basket, but with the help of Flash and the clever use of thumbnails in an animated and interactive way, we can provide the customer the experience of being carried down the aisle to admire other products that they may just be interested in. So how does this idea work? Very simply, using a Flash thumbnailer you can embed a banner or other area of your website with thumbnails of your products displayed. These thumbnails can either be scrolling along merrily, like a conveyer belt, displaying product after product in an endless line. Because these thumbnails are hyperlinks, the customer can simply click on any one they see that looks interesting, and be immediately presented with a large full colour image, along with product information, the price and a handy and inviting little button that encourages them to add it to their basket. Another way of using a Flash thumbnailer is to display all of the products in a particular category in this way. For example, imagine you are selling briefcases, and your customer has either clicked on the category link or carried out a search. They might very well then be displayed with a range of thumbnails showing what’s available. But by having these thumbnails react to the movement of the mouse, or even gently scrolling constantly from side to side, the customer is encouraged to see a more complete range of products. A particularly clever tactic is to display the banner of thumbnails once the customer has chosen the product price or specification from a normal list. This chosen product is then displayed highlighted in the middle of this scrolling banner. Most customers have a natural curiosity to see what they could either save by dropping down to the next level of quality, or what they'd get for their money by upgrading slightly. The Flash thumbnail banner would allow them to hover their mouse over the similar products either side, and see this information easily. Of course, it's up to you what order you put the products in, but making sure that very tempting products you'd rather sell are right next to the ones chosen by the customer does help make you more money! Another clever tactic isto suggest that they may also be interested in use of a thumbnail banner made from Flash. In this way, once a customer has chosen, say a particular DVD, you then display your banner of scrolling thumbnail links suggesting that they may also be interested in these. Your banner, naturally, contains a selection of related titles and genres. By using Flash, all that is necessary is to embed the movie on to your web page, which is no harder than inserting a picture on to your web page, and then provide it with the location of the text file that contains the product information that will be displayed. Simply by copying and pasting the Flash movie into as many pages as you like, and using different versions of your simple text file, you can very quickly and easily scatter these interactive thumbnail galleries throughout your site, as very successful little money makers, that require almost no effort on your part. A Flash thumbnailer is a very subtle, gentle but appealing way of gently coaxing customers to see more of the content that relates to them, and helping to generate either more sales, or more upgrades to more expensive or profitable items. With very little editing or time required to get it set up, it will provide your customers with the virtual equivalent of a stroll through the aisles of your shop. All that's left is the smell of the bakery to embed. A Flash Thumbnailer can help you to sell more faster, so for more information check out Flash Thumbnailer for more information. You will also find details on the the PRO version.
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Flash thumbnailer, flash components, website flash, flash software,
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